Category Archives: Market Strategy

This Entrepreneur Made 25,000 Cold Calls to Build a $100 Million Weather Business

This Entrepreneur Made 25,000 Cold Calls to Build a $100 Million Weather Business
This Entrepreneur Made 25,000 Cold Calls to Build a $100 Million Weather Business Joel Myers succeeded in turning the weather into big business with AccuWeather. By Will Yakowicz, August 2016 <Article Source> Joel Myers launched AccuWeather in 1962 with one client and turned it into a weather-forecasting juggernaut with revenue of more than $100 million.…
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Israeli Start-up Marketing Weekly Review 179

Israeli Start-up Marketing Weekly Review 179
Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ 16.05.2016 – 22.05.2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים, הגדרת המוצר,…
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Is Your One-Pager Scaring Away Investors?

Is Your One-Pager Scaring Away Investors?
Is Your One-Pager Scaring Away Investors? By Nilli Donner, June 2016, <Article Source> An investor one pager is that very short document that sums up your startup. Its main purpose is to grab the investor's attention, help you stand out and get you that meeting. The problem is that an investor spends around five minutes…
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Israeli Start-up Marketing Weekly Review 178

Israeli Start-up Marketing Weekly Review 178
Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ 09.06.2016 – 15.06.2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים, הגדרת המוצר,…
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5 New Facebook Live Video Features for Marketers

5 New Facebook Live Video Features for Marketers
5 New Facebook Live Video Features for Marketers By Kristi Hines, April  2016, <Article Source> Are you interested in live video? Want to learn more about Facebook Live? Facebook Live has expanded its features, providing you with new Facebook marketing opportunities. (more…) Contact Us
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Israeli Start-up Marketing Weekly Review 177

Israeli Start-up Marketing Weekly Review 177
Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ 9.06.2016 – 15.06.2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים, הגדרת המוצר,…
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10 Tips to Help Entrepreneurs Get Motivated

10 Tips to Help Entrepreneurs Get Motivated
10 Tips to Help Entrepreneurs Get Motivated By Peter Gasca, May 2016, <Article Source> Often, when entrepreneurs make the bold leap from employee of a corporation to leader of their own business, one of the first challenges they face is no longer having a person or group of people above them to set goals, deadlines and…
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The 10 Best Cities to Start a Business in 2016

The 10 Best Cities to Start a Business in 2016
The 10 Best Cities to Start a Business in 2016 New research suggests that the Midwest is a thriving startup ecosystem, as California grows increasingly cost-prohibitive for new companies. By Zoë Henry, May 2016, <Article Source> If you're looking to start a small business, there's a case to be made for moving to Sioux Falls, S. Dak., instead…
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Why This Inventor Wants to Connect All of Your Dishes to the Internet

Why This Inventor Wants to Connect All of Your Dishes to the Internet
Why This Inventor Wants to Connect All of Your Dishes to the Internet Clay Alexander envisions a world in which all your dishware is smart--and it starts with his coffee mug. By Kevin J. Ryan, April 2016, <Article Source> Clay Alexander had spent the past three years of his life thinking about heat. It was 2009; earlier…
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This Is Exactly How Hard It Is For Mom Entrepreneurs

This Is Exactly How Hard It Is For Mom Entrepreneurs
This Is Exactly How Hard It Is For Mom Entrepreneurs A new report details the multiple hurdles that women face when starting their own businesses after becoming mothers. By Lydia Dishman, May 2016, <Article Source> The U. S. economy is $2 trillion larger now than it would have been if women hadn’t become a growing part…
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No Money, No Problem: 17 Free Ways to Boost Your Website’s SEO

No Money, No Problem: 17 Free Ways to Boost Your Website’s SEO
No Money, No Problem: 17 Free Ways to Boost Your Website's SEO By Jayson DeMers, May 2016, <Article Source> SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. (more…)…
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