Category Archives: Market Strategy

5 Startup Origin Stories That Aren’t Totally True

5 Startup Origin Stories That Aren’t Totally True
5 Startup Origin Stories That Aren't Totally True By Jason Fell, March 2016 <Article Source> Don't believe everything you hear. In his Reddit AMA (Ask Me Anything) this week, Apple co-founder Steve Wozniak noted, again, that the tech behemoth’s startup story was maybe, slightly, a little untrue. Here’s the much-publicized version: Apple was hatched and incubated…
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10 New Leadership Attributes Drive Startup Success

10 New Leadership Attributes Drive Startup Success
10 New Leadership Attributes Drive Startup Success By Marty Zwilling, July 2016 <Article Source> The reigning theory in business has long been that “alpha” leaders make the best entrepreneurs. These are aggressive, results-driven achievers who assert control, and insist on a hierarchical organizational model. Yet I am seeing more and more success from “beta” startup…
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How to Get a Great ROI on Your Influencer Marketing Plan

How to Get a Great ROI on Your Influencer Marketing Plan
How to Get a Great ROI on Your Influencer Marketing Plan By Murray Newlands, July 2016 <Article Source> To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for…
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5 Steps to Creating a Killer Marketing Strategy

5 Steps to Creating a Killer Marketing Strategy
5 Steps to Creating a Killer Marketing Strategy By Peter Daisyme, July 2016 <Article Source> Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful.…
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Israeli Start-up Marketing Weekly Review 182

Israeli Start-up Marketing Weekly Review 182
Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ   14.07.2016 – 20.07.2016     בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים…
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3 Ecommerce Companies Rocking Their Customer Service

3 Ecommerce Companies Rocking Their Customer Service
3 Ecommerce Companies Rocking Their Customer Service By Pratik Dholakiya, July 2016 <Article Source> Customer service has always been a deal breaker or deal maker for most businesses. No matter how cool your products are or how many deals you offer, your customer service representatives will determine the sale at the final stage. (more…) Contact Us
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Engagement

Engagement
How to get customers' involvement in your product and service? Enjoy our monthly Startup Marketing Expression, and video presentation tutorial about Engagement, and How to get customers' involvement in your product and service? This video tutorials are given on a monthly basis by Gaia-VSM, and you can use them as you’d like to promote your…
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Why This Startup’s Tomboy Underwear Is Flying Off the Shelves

Why This Startup’s Tomboy Underwear Is Flying Off the Shelves
Why This Startup's Tomboy Underwear Is Flying Off the Shelves The co-founders of TomboyX think it's time for women's underwear to get a bit more ... reasonable. By Kimberly Weisul, July 2016 <Article Source> All Fran Dunaway wanted was a cool shirt. "Something like Robert Graham, but for women," she says, referring to the colorful men's…
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Israeli Start-up Marketing Weekly Review 181

Israeli Start-up Marketing Weekly Review 181
Israeli Start-up Marketing Weekly Review  סקירה שבועית בנושא של שיווק סטארט-אפ 07.07.2016 – 13.07.2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים, הגדרת המוצר,…
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5 Things Small Businesses Should Outsource

5 Things Small Businesses Should Outsource
5 Things Small Businesses Should Outsource By Sujan Patel, July 2016 <Article Source> Workflow and process automation platforms can be found for businesses of all sizes -- from Sharepoint and Salesforce, at the enterprise level, to Zapier and TallyFy for small-to-medium-size businesses. But process automation takes only so much of the load off for any business.…
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7 Tips for Getting More Response to Your Emails (Infographic)

7 Tips for Getting More Response to Your Emails (Infographic)
7 Tips for Getting More Response to Your Emails (Infographic) By Rose Leadem, July 2016 <Article Source> Tired of sending out five emails just to get a response from one or two? We’ve all been there, but as frustrating as it can be, the answer to eliciting more email replies is simple. Literally. According to a study conducted…
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Why Snapchat Is the New LinkedIn for Tech Startups

Why Snapchat Is the New LinkedIn for Tech Startups
Why Snapchat Is the New LinkedIn for Tech Startups While Snapchat is by design a communication mobile app platform, it has also evolved into a social content platform. By Alex Moazed, May 2016 <Article Source> Snapchat's core interaction is simple; users take a picture or video and send that content to select individuals or broadcast that content…
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5 Questions to Ask Before Hiring a Digital Marketing Company

5 Questions to Ask Before Hiring a Digital Marketing Company
5 Questions to Ask Before Hiring a Digital Marketing Company By Dan Scalco, July 2016 <Article Source> In today’s tech-fueled world the majority of many businesses’ budgets are being allocated towards digital -- and for good reason. Digital marketing allows businesses of all sizes to hyper-target their audience, track important KPI’s and prove ROI. Regardless of…
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Israeli Start-up Marketing Weekly Review 180

Israeli Start-up Marketing Weekly Review 180
Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ 23.05.2016 – 29.05.2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים, הגדרת המוצר,…
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