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How these three successful entrepreneurs build their market leadership

During the last month I interviewed Josh Steimleת Bea Pole-Bokor and Dorothéa Bozicolona-Volpe. There is something all of them are doing that enables them to shine and succeed. Learn how you can implement the same thing to your entrepreneurial business: During the last month, I interviewed three successful young entrepreneurs. I heard about them from different sources, and there wasn’t a practical reason they’ve all been in one month. Each of the became an entrepreneur differently. And yet, there is a close similarity in the way the three of them are creating their entrepreneurial business success. Let’s start in knowing a bit about them:

Social media can grow entrepreneurs’ success rate by hundreds percents

On a Delta flight to San Diego, which is a long 21 hour trip trip to the Social Media Marketing World 2019 for the fifth year. For me, the SMMW conference enables me to learn and understand where the world of social media is going. There are so many changes to watch and new ways to learn. Social media makes it possible to reach any human being (that uses a social network) directly. Never before on earth have there been channels and tools that enable direct connection between any two people around the world. Let’s look backward for a minute, to 1986. This was the year I joined the world of marketing. Originally, I planned to study engineering, but the stars pointed me in a different direction.

How to find your biggest market opportunity?

This post is about one of the best-kept secrets in business success; The technique to find more paying customers and achieve business success is not by convincing as many people as you can to buy your product or service; it’s about finding those people who need your product or service most and will be the first to buy your product or service and through them, finding the shortest road to success.

We are about to REACH 100 episodes of the REACH OR MISS podcast. And I can’t help but feel a bit sentimental about it. I want to discuss why I started this podcast, and address the question: did I achieve at least some of the main objective that brought me to launch this podcast almost two years ago (March 20th 2017, to be exact). I won’t tell the whole story now, just the main facts. In January 2008, after 21 years of executive marketing positions in leading multinational and local brands, I founded a company aiming to help entrepreneurs and startup founders become successful by winning market category leadership using the right marketing and sales approach.

The marketing technocrats are the second biggest danger to your entrepreneurial business success. You are the first.

I remember my first days as NOKIA VP of Marketing for the Israeli market. I came to NOKIA after more than 18 years of executive marketing positions with leading brands and multimillion dollar budgets. It was my first meeting with my internet manager - a new role in the marketing team. She looked at her reports and said: there were 335 thousand youth and young people viewing our last campaign. As I said, eighteen years a marketing manager and VP for leading brands, spent millions of dollars on different marketing activities and ads, but I had never known exactly how many people actually saw the campaigns.

The Eight Golden Rules of Entrepreneurial Marketing* Part 2

This is the second part of the The Eight Golden Rules of Entrepreneurial Part 2 - The Next Four Golden Rules In the previous part, we defined the four most basic rules at the heart of customer focused market strategy. Any marketing success we have builds upon those basic rules.

The Eight Golden Rules of Entrepreneurial Marketing* Part 1

Entrepreneurs are aware of the need to maximize their company’s value (which is built on two foundations; the financial results [sales and profit] and its brand perception). They also know that they have to market their startup and dedicate thought to the question of how to reach customers and make them want, seek out, use, and purchase the product. However, few entrepreneurs are aware of the fact that there are clear rules underlying marketing, in general, and the marketing of start-ups or entrepreneurial business, in particular. They also fail to realize that by following these rules, they will significantly increase their odds of making a quick breakthrough into the international market. There are eight rules. The first four relate to the most basic questions of marketing a startup - the company's market strategy. The last four relate to reaching the customers and motivating them to buy and use the product.

During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products. And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.

Guest Post: Blogging – Expanding Your Horizons

Thinking of starting a new business? Perhaps you have a new idea and you’ve been brainstorming tirelessly about how to introduce it to the world? Then blogging is what you need.

I love the story of how Google chose their name. It shows an interesting process of naming a new startup or entrepreneurship. How to choose the best name and logo for my business is one of the most asked questions among entrepreneurs and new business owners. It makes sense. First, because this is what we do, right? When a new baby is born, the first thing we do is give them a name. The name differentiates us from every other person in the world -together with many other parameters- still; everything starts with the name.

Because you can’t trust luck. But you can trust customers’ behavior, when tracked correctly. I was lucky to interview Marc Hemeon on my podcast. After scheduling the interview, Marc sent me a message making sure I know he quit Tech and is no longer part of the entrepreneurial world. Marc’s fantastic story is relevant for many entrepreneurs. “Today, I’m a ‘recovering entrepreneur’.” Marc told me. Last year, I closed a startup that I had founded in California; I sold my house and took a break from 20 years of tech. Right now I’m painting and doing art in the North Shore of Oahu.” Marc didn’t tell me right away that just before this last startup, he co-founded two very successful startups; Fflick, which was acquired by Google and YouTube a month after the launch while they surprisingly experienced a hype they couldn’t even dream of. The second was a startup he launched with his friend, it was an app for luxury watches and within less than two years they merged with the global leading company in the world of luxury watches.

Are you using the best business model for your entrepreneurial business?

There are more options to make money today than ever We are celebrating the one year anniversary for my REACH OR MISS Podcast. If you had asked me two years ago if I would ever have a podcast, I would have thought you were mixing me with someone else. I never planned to leave my corporate marketing executive roles. But one day, I had an odd idea of inventing a new model of marketing for entrepreneurs and startups and went to establish my business. On my podcast (the one I never planned on starting), I interview successful entrepreneurs; most of who got up one morning and wrote a blog, or created a podcast, or launched a new direct PR model for entrepreneurs, and grew a company of 18 employees around it within a few years.

John Lee Dumas (JLD) is the founder and host of the leading entrepreneurship podcast, Entrepreneurs on Fire, and is one of the founding fathers of this new age of entrepreneurship. John established his podcast after finding himself unhappy with traditional 9 to 5 jobs, and frustrated with the weekly podcasts he listened to on the road because there wasn’t enough content. So he decided to create a daily podcast for entrepreneurs. It quickly became a huge success and John, along with Kate Erickson, his partner, built a successful seven figures business around the podcast.

to maximize the company’s value from the first day? Any business’ mission is to maximize the company’s value. For entrepreneurs building their business, it’s a must. Mark Zuckerberg issued Facebook for 100 billion dollars while the company’s net income and revenues were $1 billion on $3.71 billion in 2011. That’s called Branding.

8 Movies That Increase Your IQ – #5 Will Test How Smart You Are

If you’re looking to boost your intelligence you can always read a book, surround yourself with educated people, learn a new skill and take care of your health by exercising, getting enough sleep and eating “brain foods.” You can even increase your intelligence by watching TV and movies from time-to-time.

Tag Archives: Strategy

The Eight Golden Rules of Entrepreneurial Marketing* Part 1

Is there any chance for entrepreneurs to succeed with a physical electronic product?

Guest Post: Blogging – Expanding Your Horizons

How important are the name and logo for your entrepreneurial business, really?

How come successful entrepreneurs fail?

Are you using the best business model for your entrepreneurial business?

How can Entrepreneurs build a strong startup brand

8 Movies That Increase Your IQ – #5 Will Test How Smart You Are

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