Tag Archives: Start Up

100 episodes. And I never thought I would ever have my own company.

100 episodes. And I never thought I would ever have my own company.
When you manage tens of millions of dollars in marketing budgets for the leading brands around the world, you are sure it’s the most influential position you can get. A summary of 2 things I was wrong about, 1 thing I was right about, and 2 interesting questions: I never considered having a podcast. I never considered writing a blog either. It all started 11 years ago. It was a month after I decided to leave my executive position as the VP of Marketing for Nokia in Israel. We managed to reach Nokia's highest targets in terms of market share, brand preference (+160%), and brand loyalty (+127%). But we mainly managed to gain back the market leadership crown, which had been stolen from us in 2003.
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Top 8 cities for entrepreneurs around the world #Infographic

Top 8 cities for entrepreneurs around the world #Infographic
With the rapid advancement of the tech industry and digital industries it has never been easier to start a new business. Government around the world have taken note of the economic gain for supporting startup companies, with many offering grands, tax breaks and incentives to boost the appeal of their local areas as great start up cities.
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The 10 Best Cities to Start a Business in 2016

The 10 Best Cities to Start a Business in 2016
The 10 Best Cities to Start a Business in 2016 New research suggests that the Midwest is a thriving startup ecosystem, as California grows increasingly cost-prohibitive for new companies. By Zoë Henry, May 2016, <Article Source> If you're looking to start a small business, there's a case to be made for moving to Sioux Falls, S. Dak., instead…
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Here’s How Startups Actually Start Up

          Here’s How Startups Actually Start Up   By John Patrick Pullen, August 2015   Explained in plain English   There’s a sucker born every day — or so they say. But the way startup fever has been spreading across the land, it almost feels more like there’s a Zuckerberg being…
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6 Steps to Becoming a Successful Student Entrepreneur

6 Steps to Becoming a Successful Student Entrepreneur
     6 Steps to Becoming a Successful Student Entrepreneur (Infographic) By KIM LACHANCE SHANDROW, MAY 2015 Bill Gates. Mark Zuckerberg. Larry Page. Sergey Brin. They share more than a few enviable accomplishments. They’re billionaires, they made their fortunes in tech and they started their businesses while they were still students. It also doesn’t hurt…
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הסודות להשגת חשיפת תקשורת אפקטיבית – מדריך ליזם ולמנהל

        הסודות להשגת חשיפת תקשורת אפקטיבית - מדריך ליזם ולמנהל   מפגש פורום Startup (Nation) Marketing TLV, בניהולה של יעל סוגול-איל, הוקדש לנושא How to get a media coverage for your Start Up? : חיות יוגב (בתמונה) חשפה את התובנות והניסיון שלה להשגת כיסוי תקשורתי אפקטיבי. מאת: אבי וייס, 26.10.14   המפגש של הפורום, שהתקיים בבית גוגל…
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מה משקיעים מחפשים בסטארטאפים? המבט של המשקיעים חד כתער

      מה משקיעים מחפשים בסטארטאפים? המבט של המשקיעים חד כתער מאת: מערכת Telecom News   בסיכום אירוע משקיעים של Gaia ,ERB , דורון סוכנות לביטוח, עלתה התובנה, שרוב הסטארטאפים לא מממשים את הפוטנציאל שלהם כתוצאה מחוסר הכרות טוטאלי עם הקסם הנקרא שיווק. אנג'ל משקיע בחברה אחת מתוך 72 שהוא רואה.   באירוע, שהתקיים ביום 18.3.14, נכחו…
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Messaging, Positioning and Branding

January 20, 2014  ·  Michael Eisenberg       Messaging, Positioning and Branding Israeli companies are inept at messaging, branding and positioning. Excellence in branding, marketing and messaging are a key element inhibiting Israeli companies from becoming multi-billion dollar big companies. We want your feedback on how to solve it.   If you are reading…
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5 Platforms for Start Up Lead Generation

5 Platforms for Start Up Lead Generation One of the most important goals of a business is simple: to generate sales. In order for a company to make revenue and sales, one of the roles of marketing teams is to bring the sales team quality-leads. Start-ups need to act fast and need leads quickly. Here…
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Israeli Start-up Marketing Weekly Review 34

Israeli Start-up Marketing Weekly Review - "Small Business and Startups: 5 Marketing Myths" 28.06.2013 - 04.07.2013               Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze relevant case…
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