Tag Archives: Strategy

How Elon Musk Started

How Elon Musk Started
Elon Musk is now Earth’s most future-oriented person. How did such a person come to be? In a hundred years, when most people reading this and the person writing this are long gone, Musk’s cars and rockets will still be circling the Earth and the skies. How can such a person get started against all odds is the question I ask here. And, more importantly, what can we learn from him?
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What you need to know about startup boards

What you need to know about startup boards
Every company has a board of directors — but few founders and entrepreneurs give the matter of board composition much thought. Samer has been on five startup boards and has founded and served on the boards of two of his own companies; Adam is a corporate partner at Wilson Sonsini Goodrich & Rosati, a technology and startup law firm. We’d like to offer some advice to founders and CEOs seeking to learn more about their boards, as well as to people who have been invited to sit on a board.
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Lean Marketing for Your Startup

Lean Marketing for Your Startup
Lean Marketing for Your Startup By Hayut Yogev, CEO of Gaia, a venture strategy marketing firm | 30.10.2016 Customer-oriented marketing allows you to grow revenues with fewer marketing resources and far greater results It’s high time to debunk one of the greatest myths in marketing of startups. In a conversation with the marketing manager of a startup…
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The Definitive Guide Growth Hacking #Infographic

The Definitive Guide Growth Hacking #Infographic
Today, many online businesses enthusiastic are struggling with their confusion about the concept of growth hacking and customer acquisition strategies, mainly because there are only a few reliable growth hacking guide for entrepreneurs
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The Importance of Standing Out in Business

The Importance of Standing Out in Business
The Importance of Standing Out in Business Focus on what makes you distinct to separate yourself from the crowd. By Entrepreneurs’ Organisation, September 2016 <Article Source> Winnie Hart, an Entrepreneurs' Organization (EO) member from Houston, is the co-founder of Twin Engine, a strategic marketing and brand strategy firm. We asked Winnie about the importance in standing…
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5 Steps to Creating a Killer Marketing Strategy

5 Steps to Creating a Killer Marketing Strategy
5 Steps to Creating a Killer Marketing Strategy By Peter Daisyme, July 2016 <Article Source> Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful.…
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Why Snapchat Is the New LinkedIn for Tech Startups

Why Snapchat Is the New LinkedIn for Tech Startups
Why Snapchat Is the New LinkedIn for Tech Startups While Snapchat is by design a communication mobile app platform, it has also evolved into a social content platform. By Alex Moazed, May 2016 <Article Source> Snapchat's core interaction is simple; users take a picture or video and send that content to select individuals or broadcast that content…
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5 Questions to Ask Before Hiring a Digital Marketing Company

5 Questions to Ask Before Hiring a Digital Marketing Company
5 Questions to Ask Before Hiring a Digital Marketing Company By Dan Scalco, July 2016 <Article Source> In today’s tech-fueled world the majority of many businesses’ budgets are being allocated towards digital -- and for good reason. Digital marketing allows businesses of all sizes to hyper-target their audience, track important KPI’s and prove ROI. Regardless of…
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Is Your One-Pager Scaring Away Investors?

Is Your One-Pager Scaring Away Investors?
Is Your One-Pager Scaring Away Investors? By Nilli Donner, June 2016, <Article Source> An investor one pager is that very short document that sums up your startup. Its main purpose is to grab the investor's attention, help you stand out and get you that meeting. The problem is that an investor spends around five minutes…
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No Money, No Problem: 17 Free Ways to Boost Your Website’s SEO

No Money, No Problem: 17 Free Ways to Boost Your Website’s SEO
No Money, No Problem: 17 Free Ways to Boost Your Website's SEO By Jayson DeMers, May 2016, <Article Source> SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. (more…)…
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6 Instagram Tools to Improve Your Marketing

6 Instagram Tools to Improve Your Marketing
6 Instagram Tools to Improve Your Marketing By Morgan Molitor, April 2016, <Article Source> Do you want to take your Instagram marketing to the next level? Have you considered using tools to support your efforts there? Adding the right Instagram tools into your marketing flow can help you project a more professional image and give you…
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