Entrepreneurs are aware of the need to maximize their company’s value (which is built on two foundations; the financial results [sales and profit] and its brand perception).
They also know that they have to market their startup and dedicate thought to the question of how to reach customers and make them want, seek out, use, and purchase the product. However, few entrepreneurs are aware of the fact that there are clear rules underlying marketing, in general, and the marketing of start-ups or entrepreneurial business, in particular. They also fail to realize that by following these rules, they will significantly increase their odds of making a quick breakthrough into the international market.
There are eight rules. The first four relate to the most basic questions of marketing a startup - the company's market strategy. The last four relate to reaching the customers and motivating them to buy and use the product.
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How important are the name and logo for your entrepreneurial business, really?
I love the story of how Google chose their name. It shows an interesting process of naming a new startup or entrepreneurship.
How to choose the best name and logo for my business is one of the most asked questions among entrepreneurs and new business owners.
It makes sense. First, because this is what we do, right? When a new baby is born, the first thing we do is give them a name. The name differentiates us from every other person in the world -together with many other parameters- still; everything starts with the name.
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Could an early market research save 178 Startups’ failures?
In a recent “post-mortem” study, “CB Insights” interviewed entrepreneur from 178 failed startups. The study focuses on the Top 20 reasons founders give for their startup failure.
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25 Fantastic Examples of Brands Using Instagram
With more than 400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It’s more than just a photo-sharing site -- it’s a way to engage fans and show off the best side of your business. Just look at this list of 25 companies that have mastered their brand focus on Instagram.
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5 Unique Ways to Build Your Brand Like the Big Companies Do
5 Unique Ways to Build Your Brand Like the Big Companies Do By Wendy Keller September 2016 <Article Source> If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you. (more…) Contact Us
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Messaging, Positioning and Branding
January 20, 2014 · Michael Eisenberg Messaging, Positioning and Branding Israeli companies are inept at messaging, branding and positioning. Excellence in branding, marketing and messaging are a key element inhibiting Israeli companies from becoming multi-billion dollar big companies. We want your feedback on how to solve it. If you are reading…
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Every Startup Needs a Positioning Statement
Every Startup Needs a Positioning Statement Once a startup has created its initial product, one of the most important things a startup can do is build a positioning statement. You can’t effectively determine your market strategy or any of your marketing without determining what your position is in the market. To succeed “we…
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5 Platforms for Start Up Lead Generation
5 Platforms for Start Up Lead Generation One of the most important goals of a business is simple: to generate sales. In order for a company to make revenue and sales, one of the roles of marketing teams is to bring the sales team quality-leads. Start-ups need to act fast and need leads quickly. Here…
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How to Build a Marketing Plan
How to Build a Startup Marketing Plan - My Way By Avi Hein When running any business, whether a startup or an enterprise business, don’t just start with random marketing activities. You won’t know where you are going. Instead, you need to build an integrated marketing plan. After building a marketing and messaging strategy, you want…
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Startup marketing confession
Startup marketing confession On one hand Israeli start-ups are alike – they are all facing similar phases. However, during our meetings with hundreds of start-ups, it seems every entrepreneur is facing tons of challenges by himself. This article is an opportunity to get into the mind and pain of one start-up founder each month. Almost twice…
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