Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more.
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5 Steps to Creating a Killer Marketing Strategy
5 Steps to Creating a Killer Marketing Strategy By Peter Daisyme, July 2016 <Article Source> Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful.…
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5 Questions to Ask Before Hiring a Digital Marketing Company
5 Questions to Ask Before Hiring a Digital Marketing Company By Dan Scalco, July 2016 <Article Source> In today’s tech-fueled world the majority of many businesses’ budgets are being allocated towards digital -- and for good reason. Digital marketing allows businesses of all sizes to hyper-target their audience, track important KPI’s and prove ROI. Regardless of…
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No Money, No Problem: 17 Free Ways to Boost Your Website’s SEO
No Money, No Problem: 17 Free Ways to Boost Your Website's SEO By Jayson DeMers, May 2016, <Article Source> SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. (more…)…
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The Quick Guide to Using Snapchat for Business in 2016
The Quick Guide to Using Snapchat for Business in 2016 By Sujan Patel, February 2016 <Article Source> If you’re not already familiar with Snapchat, you should get acquainted. Snapchat is a mobile photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the “Snap”…
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The next wave in storytelling is short-form video
The next wave in storytelling is short-form video Anish Patel, Revolution Production, February 2016 <Article Source> Social video apps are nothing new. However, these video tools have been slow to gain widespread enthusiasm from brands as a serious content distribution channel — until now. Meerkat and Periscope put instant video into the hands of the masses, but…
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5 Ways to Succeed with Digital Marketing in 2016
5 Ways to Succeed with Digital Marketing in 2016 These tips will help you stay ahead of the digital marketing game in 2016 By Springboard Enterprises As we start off 2016 and lament how quickly time seems to be moving, it's clear that this acceleration is no longer just a figment…
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3 Stats to Help Your 2016 Social Media Marketing Strategy
3 Stats to Help Your 2016 Social Media Marketing Strategy By Deanna Zaucha, November 2015 As 2016 approaches, it’s a good time to reflect on the state of social media marketing in 2015, and decide which social media platforms you hope to grow in the next year. Social Media Examiner put…
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The 5 most critical Do’s and Don’ts of Stratup Marketing
The 5 most critical Do's and Don’ts of Stratup Marketing (more…) Contact Us
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Startup Marketing Plans and How To Fund Them Through Chief Scientist Grants – MeetUp Summary
Startup Marketing Plans and How To Fund Them Through Chief Scientist Grants – MeetUp Summary On March 12 we held a MeetUp event by Hayut Yogev (Gaia-vsm) and Miri Groenteman (Spark), at WeWork Cool Compound in Tel Aviv. The lecture was about building the optimal marketing plan for start-ups and how to fund them…
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The Difference Between Content Marketing, Social Media Marketing and SEO
The Difference Between Content Marketing, Social Media Marketing and SEO Jonathan Gebauer / January, 2015 (more…) Contact Us
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Measuring The ROI Of Your Content Marketing
Measuring The ROI Of Your Content Marketing by Nick Rojas In the first part of the content marketing series, we discussed process–and the importance of setting goals for a content marketing strategy. In the second part, we discussed how to audit a content marketing plan, to further its effective reach. In the third–and…
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Mobile Marketing: Are You Ready for the Revolution?
Mobile Marketing: Are You Ready for the Revolution? By Michael Stelzner Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store? To learn how to market your business with mobile, I interview Tom Webster. More About…
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Israeli Start-up Marketing Weekly Review 107
Israeli Start-up Marketing Weekly Review – “5 Roles Influencers Can Play In A Content Marketing Strategy” 20.11.2014 - 26.11.2014 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new…
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The Ultimate Video Playbook
The Ultimate Video Playbook Video has always been an effective medium for brand storytelling. From TV commercials to product placement and sponsorships in shows, brands know that video engages the senses – and helps their brands make animpact on consumers. While video has been a constant –…
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