During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products.
And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.
I love the story of how Google chose their name. It shows an interesting process of naming a new startup or entrepreneurship.
How to choose the best name and logo for my business is one of the most asked questions among entrepreneurs and new business owners.
It makes sense. First, because this is what we do, right? When a new baby is born, the first thing we do is give them a name. The name differentiates us from every other person in the world -together with many other parameters- still; everything starts with the name.
This episode is the last and final part of my 1st year anniversary special events.
The issue of entrepreneurial and startups success rate seems to be a major issue. There isn’t a question about the high chances of failure.
Did you ever ask yourself why? 20 years ago, establishing a startup involved trying new and unfamiliar technologies, which had quite a high chance of failing. But today, most of the startups are about new habits or better ways to organize traditional processes. Most of the technology is mature, and it seems like there shouldn’t be such a high percentage of failing startups and entrepreneurial businesses.
There are more options to make money today than ever
We are celebrating the one year anniversary for my REACH OR MISS Podcast.
If you had asked me two years ago if I would ever have a podcast, I would have thought you were mixing me with someone else.
I never planned to leave my corporate marketing executive roles. But one day, I had an odd idea of inventing a new model of marketing for entrepreneurs and startups and went to establish my business.
On my podcast (the one I never planned on starting), I interview successful entrepreneurs; most of who got up one morning and wrote a blog, or created a podcast, or launched a new direct PR model for entrepreneurs, and grew a company of 18 employees around it within a few years.
I first discovered the idea of market category more than 20 years ago, in the book that became my guide in marketing, “22 Immutable Laws of Marketing” by Al Ries and Jack Trout. I was a young marketing manager that was, for the first time, responsible for leading the marketing and sales for the largest beekeeper and honey factory in the country.
What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be?
Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission.
Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.
Marketing is not an easy job, especially for entrepreneurs and startups. There is always something, do you agree? The budget is never adequate, too much work meets not enough work force, and of course, the challenge in explaining an innovative product in our everyday simple words.
There are many articles about how video marketing, live video, and content can contribute to your website traffic and conversion rate. However, if they are just passing by your prospects, none of them will be relevant.
to maximize the company’s value from the first day?
Any business’ mission is to maximize the company’s value. For entrepreneurs building their business, it’s a must. Mark Zuckerberg issued Facebook for 100 billion dollars while the company’s net income and revenues were $1 billion on $3.71 billion in 2011. That’s called Branding.
Guest Post – 139 Facts about Instagram One Should Be Aware of in 2017 By WebsiteBuilder.org Instagram is a mobile photography application that Facebook bought for $1 billion in 2012. Let’s see how it all started and lead to the BIG take over and how the company is doing now. This is 139 facts and… Continue reading Guest Post – 139 Facts about Instagram One Should Be Aware of in 2017
The 10 Top Celebrity Startup Investors Ashton Kutcher, MC Hammer, and Madonna prove that celebrities have more to offer businesses than just endorsements. Some provide valuable startup capital and sage advice. By Laura Montini, February 2017 <Article Source> Big Moves Given that America’s entertainment and tech capitals are located in the same state, it’s no wonder that… Continue reading The 10 Top Celebrity Startup Investors
“My mind is always racing” – 3 valuable lessons from Justin Bieber By Zahi Fish, February 2017 The worldwide 23 year old superstar might not be your cup of tea, but you have to admit, you would be surprised if I tell you that we all have something to learn from him. Won’t you? Other… Continue reading “My mind is always racing” – 3 valuable lessons from Justin Bieber
2017 is about to see a lot more IPO activity thanks to a quiet 2016 and an improving appetite thanks to political and economic pressures lessoning. Snap will most likely be the highlight but as the big boys go bigger, the small guys are still slogging away trying to change the world.
These 24 women-hosted podcasts were compiled through collaboration with Sarah Peck, Ally Denton, Elisa Douchette, Terra Milo, and Matt Hunckler. The list below will deliver insight, inspiration, and a diverse perspective that will give you an edge in growing your business.
Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. The reality is that if you build a business you love, you may in fact make big money, but if you start a business to get rich, you will probably fail.
Feelter, a startup out of Israel that organizes social media and “curates product insights” for consumers online and led by an atypical tech entrepreneur who studied in the Far East, has closed a $2 million (m) funding round on a mission to become a major player and boldly “sell the truth”.
