Tag Archives: Breakthrough

100 episodes. And I never thought I would ever have my own company.

100 episodes. And I never thought I would ever have my own company.
When you manage tens of millions of dollars in marketing budgets for the leading brands around the world, you are sure it’s the most influential position you can get. A summary of 2 things I was wrong about, 1 thing I was right about, and 2 interesting questions: I never considered having a podcast. I never considered writing a blog either. It all started 11 years ago. It was a month after I decided to leave my executive position as the VP of Marketing for Nokia in Israel. We managed to reach Nokia's highest targets in terms of market share, brand preference (+160%), and brand loyalty (+127%). But we mainly managed to gain back the market leadership crown, which had been stolen from us in 2003.
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The Eight Golden Rules of Entrepreneurial Marketing* Part 2

This is the second part of the The Eight Golden Rules of Entrepreneurial Part 2 - The Next Four Golden Rules In the previous part, we defined the four most basic rules at the heart of customer focused market strategy. Any marketing success we have builds upon those basic rules.
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The Eight Golden Rules of Entrepreneurial Marketing* Part 1

Entrepreneurs are aware of the need to maximize their company’s value (which is built on two foundations; the financial results [sales and profit] and its brand perception). They also know that they have to market their startup and dedicate thought to the question of how to reach customers and make them want, seek out, use, and purchase the product. However, few entrepreneurs are aware of the fact that there are clear rules underlying marketing, in general, and the marketing of start-ups or entrepreneurial business, in particular. They also fail to realize that by following these rules, they will significantly increase their odds of making a quick breakthrough into the international market. There are eight rules. The first four relate to the most basic questions of marketing a startup - the company's market strategy. The last four relate to reaching the customers and motivating them to buy and use the product.
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How a small marketing budget works for startups better than a big budget?

How a small marketing budget works for startups better than a big budget?
Lean marketing allows startups to grow revenues with fewer marketing resources and far greater results. It’s high time to debunk one of the greatest myths in the marketing of startups. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing.
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Israeli Start-up Marketing Weekly Review 198

Israeli Start-up Marketing Weekly Review 198
Israeli Start-up Marketing Weekly Review 08.12.2016 - 14.12.2016 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the  entrepreneurial world, how to find the right target…
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Lean Marketing for Your Startup

Lean Marketing for Your Startup
Lean Marketing for Your Startup By Hayut Yogev, CEO of Gaia, a venture strategy marketing firm | 30.10.2016 Customer-oriented marketing allows you to grow revenues with fewer marketing resources and far greater results It’s high time to debunk one of the greatest myths in marketing of startups. In a conversation with the marketing manager of a startup…
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Engagement

Engagement
How to get customers' involvement in your product and service? Enjoy our monthly Startup Marketing Expression, and video presentation tutorial about Engagement, and How to get customers' involvement in your product and service? This video tutorials are given on a monthly basis by Gaia-VSM, and you can use them as you’d like to promote your…
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How to monetize your product or service?

How to monetize your product or service?
How to monetize your product or service? Enjoy our monthly Startup Marketing Expression, and Know-How presentation tutorial about Business Model, and How to monetize your product or service? This Know-How tutorials are given on a monthly basis by Gaia-VSM, and you can use them as you’d like to promote your startup and reach a global breakthrough.…
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What will drive potential clients to use your product

What will drive potential clients to use your product
What will drive potential clients to use your product Enjoy our monthly Startup Marketing Expression, and Know-How video territorial about Value Proposition, and What will drive potential clients to use your product? This Know-How tutorials are given on a monthly basis by Gaia-VSM, and you can use them as you’d like to promote your startup…
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The 4 Dilemmas of Breakthrough Market Strategy for start-up

The 4 Dilemmas of Breakthrough Market Strategy for start-up
The 4 Dilemmas of Breakthrough Market Strategy for start-up What is Market Strategy? How will we make our product sell, and our Start-Up succeed? How should we address the market? Who are our best customers or consumers? Where will we find them? How will we make them buy our product? These are fundamental questions. Finding…
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