One of my most appreciated research companies today is CBInsight for their unique and priceless ongoing research, called Post Mortem. Post Mortem is research based on interviewing entrepreneurs about the reasons for their company’s failure.
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5 Reasons to fail with your startup marketing
In one of the many researches of why startups fail, we found that 42% of over 100 startup founders interviewed, said the number-one reason for failure is the lack of a market need for their product.
Without being involved with this specific research, I can assure you they are wrong! The Number-one reason their startup failed is because they didn't know who their initial and secondary target audience are, and therefor they weren’t able to get their potential customers use their product or service.
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“My mind is always racing” – 3 valuable lessons from Justin Bieber
"My mind is always racing" – 3 valuable lessons from Justin Bieber By Zahi Fish, February 2017 The worldwide 23 year old superstar might not be your cup of tea, but you have to admit, you would be surprised if I tell you that we all have something to learn from him. Won’t you? Other…
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Israeli Start-up Marketing Weekly Review 204
Israeli Start-up Marketing Weekly Review 19.01.2017 - 25.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the entrepreneurial world, how to find the right target…
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How to conduct a reliable market research for your start-up
There are many ways to conduct market research and entrepreneurs could use a variety of resources. This process could be confusing and overwhelming by endless information. It's not easy to decide what information relevant to your case, and how to reach out such crucial information.
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What Marketing Trends Your Startup Needs To Know About In 2017
This isn’t your normal post about forecasting trends. Because, well, it doesn’t focus on the forecast. The future is unpredictable. Trends are never guaranteed. So to mitigate our susceptibility to market volatility, we need to plan our marketing strategies around transience. What’s the best way to plan for something we don’t know? Plan for something we know.
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Ecommerce trends to watch for in 2017 #Infogaphic
Trends in eCommerce emerge from how customers shop, what they are buying, and how they are responding to your marketing. In 2017, if you’re not evolving to meet the needs of your customers or following along with the current trends, then there is a good chance that you’ll be left behind.
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7 Startup Strategies For The Next Dot Com Billionaire
Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. The reality is that if you build a business you love, you may in fact make big money, but if you start a business to get rich, you will probably fail.
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Israeli Start-up Marketing Weekly Review 197
Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more.
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The History of Lean Planning
Lean Planning is a concept that we introduced back in 2012 as an evolution in business planning. The traditional business plan just wasn’t fitting the needs of modern, fast-moving companies and it was time to bring more of a scientific approach to business planning.
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Could an early market research save 178 Startups’ failures?
In a recent “post-mortem” study, “CB Insights” interviewed entrepreneur from 178 failed startups. The study focuses on the Top 20 reasons founders give for their startup failure.
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Cyber Security Do’s and Don’ts for Business Owners
As startups increasingly rely on technology, it’s important to note that with the convenience of computers comes more cybercrime than ever. In fact, cybercrime is now one of the main reasons for bankruptcy and lawsuits within the business world, so it’s no surprise that many businesses have increased their cyber security budgets in recent years. The U.S government, for example, will increase its cyber security budget from $14 billion in 2016 to about $19 billion next year.
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How Elon Musk Started
Elon Musk is now Earth’s most future-oriented person. How did such a person come to be?
In a hundred years, when most people reading this and the person writing this are long gone, Musk’s cars and rockets will still be circling the Earth and the skies. How can such a person get started against all odds is the question I ask here. And, more importantly, what can we learn from him?
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Israeli Fintech Feelter Raises $2M To Sell ‘Retail Truth’ Scaling Up
Feelter, a startup out of Israel that organizes social media and “curates product insights” for consumers online and led by an atypical tech entrepreneur who studied in the Far East, has closed a $2 million (m) funding round on a mission to become a major player and boldly “sell the truth”.
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Lean Marketing for Your Startup
Lean Marketing for Your Startup By Hayut Yogev, CEO of Gaia, a venture strategy marketing firm | 30.10.2016 Customer-oriented marketing allows you to grow revenues with fewer marketing resources and far greater results It’s high time to debunk one of the greatest myths in marketing of startups. In a conversation with the marketing manager of a startup…
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