Brand Archives - Page 4 of 8 - Gaia - Venture. Strategy. Marketing

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

What Super Bowl Ads Can Teach Entrepreneurs About Marketing By David Hagenbuch, February 2016 <Article Source> A few months after last season’s Super Bowl, I was listening to two anchors banter on my favorite business news network. The topic turned to best Super Bowl ads, which led both to agree that they loved “the one with the…

The next wave in storytelling is short-form video Anish Patel, Revolution Production, February 2016 <Article Source> Social video apps are nothing new. However, these video tools have been slow to gain widespread enthusiasm from brands as a serious content distribution channel — until now. Meerkat and Periscope put instant video into the hands of the masses, but…

How Two Brothers Turned a $300 Cooler Into a $450 Million Cult Brand When two frustrated fishermen set out to reinvent the cooler, they didn't expect to upend an industry. By Bill Saporito, February 2016 <Article Source> Ryan Seiders handles a fishing rod like Harry Potter does a wand. We're floating down the Colorado River near Austin,…

Meet the $250 Million Startup That Wants to End Customer Service Calls for Good LivePerson's Web chat lets companies reach out to their customers online. By Liz Welch, February 2015 <Article Source> When Robert LoCascio started surfing the internet back in 1993, he thought, "This is awesome--but where are the people?" They were chatting in forums with…

How the Founders of These 10 Fast-Growing Companies Unwind and Chill Out By Tanya Benedicto Klich, January 2016 The companies in this article were included in the Entrepreneur360™ Performance Index. For most entrepreneurs, startup life usually involves strong lattes and hours of being glued to your laptop. That’s why it’s important…

10 Quick Tips to Help You Create Facebook Ads That Work

10 Quick Tips to Help You Create Facebook Ads That Work By Kim Walsh-Phillips, November 2015 In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles…

11 Free and Creative Customer Support Tools for Startups & Small Businesses

11 Free and Creative Customer Support Tools for Startups & Small Businesses By Brandon Landis Last week, two startup employees were asked to help streamline the onboarding and educating of new users into their company’s software product. They started researching which tools similar businesses were using to help…

Lessons Every Startup Can Learn From The Hotel Industry

Lessons Every Startup Can Learn From The Hotel Industry With technology, products are being built faster and cheaper, but to succeed, those same products need to be delivered with a 5-star hotel customer service focus. By Kelly Hoey, November 2015 "Are there any barriers to entry in your market?"…

Six Fail-Proof Tips For Social Media Success

Six Fail-Proof Tips For Social Media Success By Laura Hamade, October 2015 Managing social media channels can be a daunting task if not done properly. It is difficult to form clicks and engaging conversation without the incessant drive to post engaging content. However, if done correctly, social media can…

How to Get Your Startup Setup on Social Media the Right Way

How to Get Your Startup Setup on Social Media the Right Way By Shane Barker, April 2015 Are you using social media to promote your startup? Would you like some tips on how to get your startup setup on social media the right way? (more…) Contact Us

5 Steps to Build Your Personal Brand

5 Steps to Build Your Personal Brand By Thomas Smale, September 2015 Your personal brand is how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to one that is unpolished and uninteresting. (more…) Contact Us

How a Small Business Can Compete With the Big Guys at SEO

How a Small Business Can Compete With the Big Guys at SEO By Brad Shorr, September 2015 You’re running a small business. You’d dearly love to have high visibility on Google for organic search engine traffic and leads—but you’re being overwhelmed by big competitors with deep pockets and an…

How to Effectively Use Visual Storytelling for Your Brand (Infographic)

How to Effectively Use Visual Storytelling for Your Brand (Infographic) By Justin Lafferty, July 2015 More and more social platforms are embracing a visual approach. Brands on Facebook and Twitter are learning that striking, inviting imagery is as important as the words you write in posts. According to a…

Tag Archives: Brand

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

The next wave in storytelling is short-form video

How Two Brothers Turned a $300 Cooler Into a $450 Million Cult Brand

Meet the $250 Million Startup That Wants to End Customer Service Calls for Good

How the Founders of These 10 Fast-Growing Companies Unwind and Chill Out

Lessons Every Startup Can Learn From The Hotel Industry

How to Effectively Use Visual Storytelling for Your Brand (Infographic)

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