Every Startup Needs a Positioning Statement Once a startup has created its initial product, one of the most important things a startup can do is build a positioning statement. You can’t effectively determine your market strategy or any of your marketing without determining what your position is in the market. To succeed “we…
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Dave McClure says
Dave McClure says Silicon Valley is ‘functionally illiterate’ at marketing By Michelle Atagana: Managing Ed. 07.01.13 We here at Ventureburn think marketing is really important when it comes to thinking about your overall startup strategy. It’s better to start thinking about it sooner rather than later. It turns out we are not alone. In a…
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