Category Archives: Market Strategy

What you need to know about startup boards

What you need to know about startup boards
Every company has a board of directors — but few founders and entrepreneurs give the matter of board composition much thought. Samer has been on five startup boards and has founded and served on the boards of two of his own companies; Adam is a corporate partner at Wilson Sonsini Goodrich & Rosati, a technology and startup law firm. We’d like to offer some advice to founders and CEOs seeking to learn more about their boards, as well as to people who have been invited to sit on a board.
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Top 8 cities for entrepreneurs around the world #Infographic

Top 8 cities for entrepreneurs around the world #Infographic
With the rapid advancement of the tech industry and digital industries it has never been easier to start a new business. Government around the world have taken note of the economic gain for supporting startup companies, with many offering grands, tax breaks and incentives to boost the appeal of their local areas as great start up cities.
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Lean Marketing for Your Startup

Lean Marketing for Your Startup
Lean Marketing for Your Startup By Hayut Yogev, CEO of Gaia, a venture strategy marketing firm | 30.10.2016 Customer-oriented marketing allows you to grow revenues with fewer marketing resources and far greater results It’s high time to debunk one of the greatest myths in marketing of startups. In a conversation with the marketing manager of a startup…
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Israeli Start-up Marketing Weekly Review 191

Israeli Start-up Marketing Weekly Review 191
Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ   20.10.2016 - 26.10.2016   בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים,…
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Start With Why – TED Talk

Start With Why – TED Talk
Start With Why - TED Talk “People don't buy what you do; they buy why you do it. And what you do simply proves what you believe” Simon O. Sinek - author, speaker, and consultant who writes on leadership and management - presents a simple but powerful model for how leaders inspire action, starting with…
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25 Fantastic Examples of Brands Using Instagram

25 Fantastic Examples of Brands Using Instagram
With more than 400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It’s more than just a photo-sharing site -- it’s a way to engage fans and show off the best side of your business. Just look at this list of 25 companies that have mastered their brand focus on Instagram.
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Israeli Start-up Marketing Weekly Review 190

Israeli Start-up Marketing Weekly Review 190
Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ 13.10.2016 - 19.10.2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים, הגדרת המוצר,…
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The Definitive Guide Growth Hacking #Infographic

The Definitive Guide Growth Hacking #Infographic
Today, many online businesses enthusiastic are struggling with their confusion about the concept of growth hacking and customer acquisition strategies, mainly because there are only a few reliable growth hacking guide for entrepreneurs
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Israeli Start-up Marketing Weekly Review 189

Israeli Start-up Marketing Weekly Review 189
Israeli Start-up Marketing Weekly Review  סקירה שבועית בנושא של שיווק סטארט-אפ 06.10.2016 - 12/10/2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים, הגדרת המוצר,…
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Is “content marketing” dead?

Is “content marketing” dead?
Felipe Barbosa asked a question on Inbound.org recently that generated a lot of great conversation, “Do you think content marketing will become so competitive that people will just ignore it?” Reposting my answer:
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