Startup Marketing Blog

Ecommerce trends to watch for in 2017 #Infogaphic

Trends in eCommerce emerge from how customers shop, what they are buying, and how they are responding to your marketing. In 2017, if you’re not evolving to meet the needs of your customers or following along with the current trends, then there is a good chance that you’ll be left behind.
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7 Startup Strategies For The Next Dot Com Billionaire

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. The reality is that if you build a business you love, you may in fact make big money, but if you start a business to get rich, you will probably fail.
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The History of Lean Planning

Lean Planning is a concept that we introduced back in 2012 as an evolution in business planning. The traditional business plan just wasn’t fitting the needs of modern, fast-moving companies and it was time to bring more of a scientific approach to business planning.
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Cyber Security Do’s and Don’ts for Business Owners

As startups increasingly rely on technology, it’s important to note that with the convenience of computers comes more cybercrime than ever. In fact, cybercrime is now one of the main reasons for bankruptcy and lawsuits within the business world, so it’s no surprise that many businesses have increased their cyber security budgets in recent years. The U.S government, for example, will increase its cyber security budget from $14 billion in 2016 to about $19 billion next year.
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How Elon Musk Started

Elon Musk is now Earth’s most future-oriented person. How did such a person come to be? In a hundred years, when most people reading this and the person writing this are long gone, Musk’s cars and rockets will still be circling the Earth and the skies. How can such a person get started against all odds is the question I ask here. And, more importantly, what can we learn from him?
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5 Reasons Startups Should Be Using Explainer Videos

If you’ve been paying attention lately, you’ve probably noticed that explainer videos are becoming increasingly common all over the Internet, including on websites and on their social media pages. So if you run a startup business right now, you should be looking into hiring the right team, like the pros at Spiel, to create high quality explainer videos that you can post and allow others to share to help promote your brand.
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