How Two Brothers Turned a $300 Cooler Into a $450 Million Cult Brand When two frustrated fishermen set out to reinvent the cooler, they didn't expect to upend an industry. By Bill Saporito, February 2016 <Article Source> Ryan Seiders handles a fishing rod like Harry Potter does a wand. We're floating down the Colorado River near Austin,…
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Meet the $250 Million Startup That Wants to End Customer Service Calls for Good
Meet the $250 Million Startup That Wants to End Customer Service Calls for Good LivePerson's Web chat lets companies reach out to their customers online. By Liz Welch, February 2015 <Article Source> When Robert LoCascio started surfing the internet back in 1993, he thought, "This is awesome--but where are the people?" They were chatting in forums with…
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Israeli Start-up Marketing Weekly Review 163
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5 Ways to Succeed with Digital Marketing in 2016
5 Ways to Succeed with Digital Marketing in 2016 These tips will help you stay ahead of the digital marketing game in 2016 By Springboard Enterprises As we start off 2016 and lament how quickly time seems to be moving, it's clear that this acceleration is no longer just a figment…
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How the Founders of These 10 Fast-Growing Companies Unwind and Chill Out
How the Founders of These 10 Fast-Growing Companies Unwind and Chill Out By Tanya Benedicto Klich, January 2016 The companies in this article were included in the Entrepreneur360™ Performance Index. For most entrepreneurs, startup life usually involves strong lattes and hours of being glued to your laptop. That’s why it’s important…
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Israeli Start-up Marketing Weekly Review 162
Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ 31.12.2015 – 06.01.2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם…
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Why These Billion-Dollar Startups Will Be the Biggest Newsmakers in 2016
Why These Billion-Dollar Startups Will Be the Biggest Newsmakers in 2016 There are more unicorns now than at any other period, and 2016 could be the breaking point for many. Here are five companies poised to make the New Year one for the record books. By Jeremy Quittner, January 2016…
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Category – What market category should you lead?
Category - What market category should you lead? הקטגוריה מגדירה באיזה תחום כדאי למוצר שלכם להיות על סמך התפיסה של הלקוח. אז כיצד תחליטו באיזה קטגוריה על המוצר שלכם להיות? Newsletter [mc4wp_form] Contact Us
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Israeli Start-up Marketing Weekly Review 162
Israeli Start-up Marketing Weekly Review סקירה שבועית בעולם של שיווק סטארט-אפ 24.12.2015 – 30.12.2015 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות…
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10 Best Lines Steve Jobs Used in a Presentation
10 Best Lines Steve Jobs Used in a Presentation Apple's iconic co-founder had an unmatched talent for zeroing on what's most important. By Minda Zetlin, Decmber 2015 There was only one Steve Jobs, and it's easy to see why we're so fascinated with him. A twin separated at…
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THESE 3 ENTREPRENEURS STARTED COMPANIES TO HELP THEIR GRANDPARENTS
THESE 3 ENTREPRENEURS STARTED COMPANIES TO HELP THEIR GRANDPARENTS SILICON VALLEY ISN'T QUITE AS "YOUTH-CENTRIC" AS YOU MIGHT THINK. By Christina Farr, December 2015 Kai Stinchcombe’s grandmother Ruth got swindled out of $40,000 of her savings through credit card scams. Ruth, a retired schoolteacher who suffered from dementia, was…
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Israeli Start-up Marketing Weekly Review 161
Israeli Start-up Marketing Weekly Review סקירה שבועית בעולם של שיווק סטארט-אפ 17.12.2015 – 23.12.2015 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות…
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2015: the year VCs invested like drunken sailors, even as hope for exits faded
2015: the year VCs invested like drunken sailors, even as hope for exits faded By Chris O'brien, December 2015 It may be that 2015 will be remembered as the year tech IPOs slipped into a coma. Or maybe it will be known as the year your company’s chances of getting…
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How to Market On Twitter Like a King
How to Market On Twitter Like a King By Mike, December 2014 1. Use Twitter Lists Twitter lists are very powerful. As your following grows, using the list feature is crucial. Twitter lists are a way for you to group Twitter users together. You may choose to create your lists or…
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Star Wars: 10 Lessons for Small Business Owners
Star Wars: 10 Lessons for Small Business Owners Have a great idea, secure capital to pursue, devote enough resources to marketing, and expand internationally. By Rohit Arora, December 2015 As expected, the new Star Wars film, Star Wars: Episode VII--The Force Awakens proved to be big business at the box office. While…
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