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Reaching entrepreneurial business success through leading your (new) market category

I first discovered the idea of market category more than 20 years ago, in the book that became my guide in marketing, “22 Immutable Laws of Marketing” by Al Ries and Jack Trout. I was a young marketing manager that was, for the first time, responsible for leading the marketing and sales for the largest beekeeper and honey factory in the country.

Distribution – What channels should you use

Distribution What distribution channels should you use in order to get the best presence in the market? בשיווק בכלל ובשיווק סטארטאפ בפרט, ערוצי ההפצה נחלקים לשניים. ערוצי ההפצה של המסרים השיווקיים ערוצי ההפצה דרכם ירכשו את המוצר או השרות בשני המקרים ערוצי ההפצה יגזרו מהלקוחות אותם הגדרנו במסגרת אסטרטגית השוק של החברה, כלקוחות הבשלים ביותר…

Six Fail-Proof Tips For Social Media Success

Six Fail-Proof Tips For Social Media Success By Laura Hamade, October 2015 Managing social media channels can be a daunting task if not done properly. It is difficult to form clicks and engaging conversation without the incessant drive to post engaging content. However, if done correctly, social media can…

How to Get Your Startup Setup on Social Media the Right Way

How to Get Your Startup Setup on Social Media the Right Way By Shane Barker, April 2015 Are you using social media to promote your startup? Would you like some tips on how to get your startup setup on social media the right way? (more…) Contact Us

4 ways PR and marketing pros can use hashtags

4 ways PR and marketing pros can use hashtags By Tom Spencer | Posted: February 2015 (more…) Contact Us

Upload Campaign: Secrets to Become a Social Media Master

Upload Campaign: Secrets to Become a Social Media Master By Lorraine K. Lee on February 2015 With just about everyone on social media today, how do you stand out from the rest? What’s the best way to gain followers, start a conversation, and streamline it all, whether you’re representing a company or your…

Social Media Marketing in a Nutshell

Social Media Marketing in a Nutshell by Jomer Gregorio on August 12, 2014 The rise of new media in this day and age caught many business owners and marketers off guard—especially those who have gotten so used to traditional media like newspapers, magazines, out-of-home billboards, and TV commercials—that they…

How To Make Your Own Infographics [Fast & Easy]

How To Make Your Own Infographics [Fast & Easy] How to make your own infographics fast and easily, and why you need to start using them in your content marketing… Let’s take a look at how inforgraphics are a critical pillar of content marketing today, what their advantages are, and…

Israeli Start-up Marketing Weekly Review 67

Israeli Start-up Marketing Weekly Review - "4 Easy Ways for Startups to Get Media Coverage" 14.02.2014 - 20.02.2014 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze…

Israeli Start-up Marketing Weekly Review 61

Israeli Start-up Marketing Weekly Review - "12 New Year Branding Tips for Startups" 03.01.2014 - 09.01.2014 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze relevant case…

25 Things B2B Startups Need To Know About Social Media Marketing (Infographic)

25 Things B2B Startups Need To Know About Social Media Marketing (Infographic) Posted by Kostas Papageorgiou on Jun 8, 2013 in Blog, Content Marketing One of the most frequent questions I get asked is“Kostas, how can we use social media to benefit our startup?” My response varies depending on their target audience. But for the most…

Startup marketing confession On one hand Israeli start-ups are alike – they are all facing similar phases. However, during our meetings with hundreds of start-ups, it seems every entrepreneur is facing tons of challenges by himself. This article is an opportunity to get into the mind and pain of one start-up founder each month. Almost twice…

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Reaching entrepreneurial business success through leading your (new) market category

Distribution – What channels should you use

Startup marketing confession

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