Tag Archives: Tech

Is there any chance for entrepreneurs to succeed with a physical electronic product?

During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products. And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.
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How come successful entrepreneurs fail?

Because you can’t trust luck. But you can trust customers’ behavior, when tracked correctly. I was lucky to interview Marc Hemeon on my podcast. After scheduling the interview, Marc sent me a message making sure I know he quit Tech and is no longer part of the entrepreneurial world. Marc’s fantastic story is relevant for many entrepreneurs. “Today, I’m a ‘recovering entrepreneur’.” Marc told me. Last year, I closed a startup that I had founded in California; I sold my house and took a break from 20 years of tech. Right now I’m painting and doing art in the North Shore of Oahu.” Marc didn’t tell me right away that just before this last startup, he co-founded two very successful startups; Fflick, which was acquired by Google and YouTube a month after the launch while they surprisingly experienced a hype they couldn’t even dream of. The second was a startup he launched with his friend, it was an app for luxury watches and within less than two years they merged with the global leading company in the world of luxury watches.
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Guide: The three free, practical steps to researching and finding your market

What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be? Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission. Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.
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The 10 Top Celebrity Startup Investors

The 10 Top Celebrity Startup Investors Ashton Kutcher, MC Hammer, and Madonna prove that celebrities have more to offer businesses than just endorsements. Some provide valuable startup capital and sage advice. By Laura Montini, February 2017 <Article Source> Big Moves Given that America's entertainment and tech capitals are located in the same state, it's no wonder that…
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Six Startup Retail Tech Trends To Watch For In 2017

Six Startup Retail Tech Trends To Watch For In 2017 By Ryan Broshar, January 2017 <Article Source> More consumers are getting used to purchasing their items online, through voice activation or on their smartphone. But there are more solutions that need to happen in retail and startups are starting to respond. After walking the floors of…
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Israeli Start-up Marketing Weekly Review 201

Israeli Start-up Marketing Weekly Review 29.12.2016 - 04.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the  entrepreneurial world, how to find the right target…
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What Marketing Trends Your Startup Needs To Know About In 2017

This isn’t your normal post about forecasting trends. Because, well, it doesn’t focus on the forecast. The future is unpredictable. Trends are never guaranteed. So to mitigate our susceptibility to market volatility, we need to plan our marketing strategies around transience. What’s the best way to plan for something we don’t know? Plan for something we know.
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Top 8 cities for entrepreneurs around the world #Infographic

With the rapid advancement of the tech industry and digital industries it has never been easier to start a new business. Government around the world have taken note of the economic gain for supporting startup companies, with many offering grands, tax breaks and incentives to boost the appeal of their local areas as great start up cities.
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25 Fantastic Examples of Brands Using Instagram

With more than 400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It’s more than just a photo-sharing site -- it’s a way to engage fans and show off the best side of your business. Just look at this list of 25 companies that have mastered their brand focus on Instagram.
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SILICON VALLEY GIANTS’ SECRETS TO SUCCESS #INFOGRAPHIC

SILICON VALLEY GIANTS’ SECRETS TO SUCCESS #INFOGRAPHIC By whoishostingthis, September 2016 <Article Source> What’s the best way to become a billionaire in the 21st century? Start a tech company in Silicon Valley, of course! Actually, it turns out that entrepreneurship is an unlikely road to riches for most. With famous Silicon Valley successes like Bill Gates and…
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5 Startup Origin Stories That Aren’t Totally True

5 Startup Origin Stories That Aren't Totally True By Jason Fell, March 2016 <Article Source> Don't believe everything you hear. In his Reddit AMA (Ask Me Anything) this week, Apple co-founder Steve Wozniak noted, again, that the tech behemoth’s startup story was maybe, slightly, a little untrue. Here’s the much-publicized version: Apple was hatched and incubated…
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