Tag Archives: Social Media

How these three successful entrepreneurs build their market leadership

During the last month I interviewed Josh Steimleת Bea Pole-Bokor and Dorothéa Bozicolona-Volpe. There is something all of them are doing that enables them to shine and succeed. Learn how you can implement the same thing to your entrepreneurial business: During the last month, I interviewed three successful young entrepreneurs. I heard about them from different sources, and there wasn’t a practical reason they’ve all been in one month. Each of the became an entrepreneur differently. And yet, there is a close similarity in the way the three of them are creating their entrepreneurial business success. Let’s start in knowing a bit about them:
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The good news – It’s going to be much easier for most entrepreneurs to reach their customers, The Bad news – You need to be human

In a world when we constantly crave more time, sacrificing close to 50 hours of my so limited time looks a bit like, well, a very poor time management choice. And I’m not even in the business of social media! And yet, here I am, for the fifth year in a row. I wrote some 2000 words about this ‘Social Media Marketing World’ conference in my latest blog post, and hadn’t planned a follow up. However, while trying to digest the last three days, I realized that this conference has had a direct effect on more than 25% of my financial and business success the last two years and will probably have a much wider effect in the year to come.
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Social media can grow entrepreneurs’ success rate by hundreds percents

On a Delta flight to San Diego, which is a long 21 hour trip trip to the Social Media Marketing World 2019 for the fifth year. For me, the SMMW conference enables me to learn and understand where the world of social media is going. There are so many changes to watch and new ways to learn. Social media makes it possible to reach any human being (that uses a social network) directly. Never before on earth have there been channels and tools that enable direct connection between any two people around the world. Let’s look backward for a minute, to 1986. This was the year I joined the world of marketing. Originally, I planned to study engineering, but the stars pointed me in a different direction.
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How to find your biggest market opportunity?

This post is about one of the best-kept secrets in business success; The technique to find more paying customers and achieve business success is not by convincing as many people as you can to buy your product or service; it’s about finding those people who need your product or service most and will be the first to buy your product or service and through them, finding the shortest road to success.
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My Conclusions after (almost) 100 podcasting episodes: The 3 most important tips to help you gain ongoing growth of paying customers and business success

We are about to REACH 100 episodes of the REACH OR MISS podcast. And I can’t help but feel a bit sentimental about it. I want to discuss why I started this podcast, and address the question: did I achieve at least some of the main objective that brought me to launch this podcast almost two years ago (March 20th 2017, to be exact). I won’t tell the whole story now, just the main facts. In January 2008, after 21 years of executive marketing positions in leading multinational and local brands, I founded a company aiming to help entrepreneurs and startup founders become successful by winning market category leadership using the right marketing and sales approach.
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Brian Hart had only inbound customers from the first day of his entrepreneurial business

Brian Hart is my podcast guest this week. I hadn’t known he was going to say that he’d never needed to look for customers when I invited him to be a guest on my show. I invited him because I’d read several of his articles on Inc. Magazine, learned about him through Twitter and LinkedIn, and thought he could bring value to my podcast listeners - most of whom are entrepreneurs.
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The marketing technocrats are the second biggest danger to your entrepreneurial business success. You are the first.

I remember my first days as NOKIA VP of Marketing for the Israeli market. I came to NOKIA after more than 18 years of executive marketing positions with leading brands and multimillion dollar budgets. It was my first meeting with my internet manager - a new role in the marketing team. She looked at her reports and said: there were 335 thousand youth and young people viewing our last campaign. As I said, eighteen years a marketing manager and VP for leading brands, spent millions of dollars on different marketing activities and ads, but I had never known exactly how many people actually saw the campaigns.
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The Eight Golden Rules of Entrepreneurial Marketing* Part 2

This is the second part of the The Eight Golden Rules of Entrepreneurial Part 2 - The Next Four Golden Rules In the previous part, we defined the four most basic rules at the heart of customer focused market strategy. Any marketing success we have builds upon those basic rules.
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How entrepreneurs can build the best customer journey

Starting a new year is the perfect opportunity to introduce new things: Especially if it can lead you to new heights of paying customer and revenue. ...and it all starts with a triangle I joined Nokia in 2004 as the VP of marketing for the Israeli market and part of the international marketing team.
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SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?

As an entrepreneur, how should you choose which marketing activities to focus on? One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons. And I was devastated because they did everything right... Almost! The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable.  Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.
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The truth about the chances of an entrepreneur to succeed

This episode is the last and final part of my 1st year anniversary special events. The issue of entrepreneurial and startups success rate seems to be a major issue. There isn’t a question about the high chances of failure. Did you ever ask yourself why? 20 years ago, establishing a startup involved trying new and unfamiliar technologies, which had quite a high chance of failing. But today, most of the startups are about new habits or better ways to organize traditional processes. Most of the technology is mature, and it seems like there shouldn’t be such a high percentage of failing startups and entrepreneurial businesses.
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There is a new kind of entrepreneur. If you are reading this, you are probably one of them.

John Lee Dumas (JLD) is the founder and host of the leading entrepreneurship podcast, Entrepreneurs on Fire, and is one of the founding fathers of this new age of entrepreneurship. John established his podcast after finding himself unhappy with traditional 9 to 5 jobs, and frustrated with the weekly podcasts he listened to on the road because there wasn’t enough content. So he decided to create a daily podcast for entrepreneurs. It quickly became a huge success and John, along with Kate Erickson, his partner, built a successful seven figures business around the podcast.
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How a small marketing budget works for startups better than a big budget?

Lean marketing allows startups to grow revenues with fewer marketing resources and far greater results. It’s high time to debunk one of the greatest myths in the marketing of startups. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing.
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Guide: The three free, practical steps to researching and finding your market

What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be? Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission. Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.
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