Tag Archives: Market Strategy

The Eight Golden Rules of Entrepreneurial Marketing* Part 1

Entrepreneurs are aware of the need to maximize their company’s value (which is built on two foundations; the financial results [sales and profit] and its brand perception). They also know that they have to market their startup and dedicate thought to the question of how to reach customers and make them want, seek out, use, and purchase the product. However, few entrepreneurs are aware of the fact that there are clear rules underlying marketing, in general, and the marketing of start-ups or entrepreneurial business, in particular. They also fail to realize that by following these rules, they will significantly increase their odds of making a quick breakthrough into the international market. There are eight rules. The first four relate to the most basic questions of marketing a startup - the company's market strategy. The last four relate to reaching the customers and motivating them to buy and use the product.
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Is there any chance for entrepreneurs to succeed with a physical electronic product?

During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products. And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.
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How important are the name and logo for your entrepreneurial business, really?

I love the story of how Google chose their name. It shows an interesting process of naming a new startup or entrepreneurship. How to choose the best name and logo for my business is one of the most asked questions among entrepreneurs and new business owners. It makes sense. First, because this is what we do, right? When a new baby is born, the first thing we do is give them a name. The name differentiates us from every other person in the world -together with many other parameters- still; everything starts with the name.
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There is a new kind of entrepreneur. If you are reading this, you are probably one of them.

John Lee Dumas (JLD) is the founder and host of the leading entrepreneurship podcast, Entrepreneurs on Fire, and is one of the founding fathers of this new age of entrepreneurship. John established his podcast after finding himself unhappy with traditional 9 to 5 jobs, and frustrated with the weekly podcasts he listened to on the road because there wasn’t enough content. So he decided to create a daily podcast for entrepreneurs. It quickly became a huge success and John, along with Kate Erickson, his partner, built a successful seven figures business around the podcast.
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8 Steps For Startups Market Analysis

8 Steps For Startups Market Analysis By Hila Wexler In the following slideshare we share 8 steps for startups market analysis that are needed in order to achieve a successful market strategy   Newsletter Leave this field empty if you're human:
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Every Startup Needs a Positioning Statement

Every Startup Needs a Positioning Statement Once a startup has created its initial product, one of the most important things a startup can do is build a positioning statement.   You can’t effectively determine your market strategy or any of your marketing without determining what your position is in the market.   To succeed “we…
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Israeli Start-up Marketing Weekly Review

Israeli Start-up Marketing Weekly Review 28.10.12-01.10.12     Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze relevant case studies etc. Topics include building a winning strategy plan, finding the right target markets, penetrating…
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8 Steps for Startup Market Analysis

8 Steps for Startup Market Analysis You must do different kinds of research for your startup. However, before you make any new decision about your market strategy, we definitely recommended mapping the market where you are playing.  If you plan to launch a new product, market analysis has to be the first thing to do.…
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5 questions to resolve when you make your marketing plan

5 questions to resolve when you make your startup marketing plan  Since I work with startup companies one thing is clear: they can be really messed up when they have to resolve their marketing strategy. I wanted to understand thire pain, so I made a short quest between ten pretty cool Israeli startups and asked…
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Startup marketing confession

Startup marketing confession On one hand Israeli start-ups are alike – they are all facing similar phases. However, during our meetings with hundreds of start-ups, it seems every entrepreneur is facing tons of challenges by himself. This article is an opportunity to get into the mind and pain of one  start-up founder  each month. Almost twice…
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The 4 Dilemmas of Breakthrough Market Strategy for start-up

The 4 Dilemmas of Breakthrough Market Strategy for start-up What is Market Strategy? How will we make our product sell, and our Start-Up succeed? How should we address the market? Who are our best customers or consumers? Where will we find them? How will we make them buy our product? These are fundamental questions. Finding…
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