Startup Marketing Blog

The History of Lean Planning

Lean Planning is a concept that we introduced back in 2012 as an evolution in business planning. The traditional business plan just wasn’t fitting the needs of modern, fast-moving companies and it was time to bring more of a scientific approach to business planning.
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Israeli Start-up Marketing Weekly Review 196

Israeli Start-up Marketing Weekly Review 24.11.2016 - 30.11.2016 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the  entrepreneurial world, how to find the right target…
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Cyber Security Do’s and Don’ts for Business Owners

As startups increasingly rely on technology, it’s important to note that with the convenience of computers comes more cybercrime than ever. In fact, cybercrime is now one of the main reasons for bankruptcy and lawsuits within the business world, so it’s no surprise that many businesses have increased their cyber security budgets in recent years. The U.S government, for example, will increase its cyber security budget from $14 billion in 2016 to about $19 billion next year.
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How Elon Musk Started

Elon Musk is now Earth’s most future-oriented person. How did such a person come to be? In a hundred years, when most people reading this and the person writing this are long gone, Musk’s cars and rockets will still be circling the Earth and the skies. How can such a person get started against all odds is the question I ask here. And, more importantly, what can we learn from him?
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Israeli Start-up Marketing Weekly Review 194

Israeli Start-up Marketing Weekly Review 10.11.2016 - 16.11.2016 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the  entrepreneurial world, how to find the right…
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5 Reasons Startups Should Be Using Explainer Videos

If you’ve been paying attention lately, you’ve probably noticed that explainer videos are becoming increasingly common all over the Internet, including on websites and on their social media pages. So if you run a startup business right now, you should be looking into hiring the right team, like the pros at Spiel, to create high quality explainer videos that you can post and allow others to share to help promote your brand.
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What you need to know about startup boards

Every company has a board of directors — but few founders and entrepreneurs give the matter of board composition much thought. Samer has been on five startup boards and has founded and served on the boards of two of his own companies; Adam is a corporate partner at Wilson Sonsini Goodrich & Rosati, a technology and startup law firm. We’d like to offer some advice to founders and CEOs seeking to learn more about their boards, as well as to people who have been invited to sit on a board.
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