Startup Marketing Blog

How will Market Analysis help you in your fundraising?

Raising a fund for your startup is challenging. Often it can seem like an impossible mission. Yet, in my experience with hundreds of startup companies, your chances to get an investment to your startup will be based mainly on two factors: You are the type of founder the investors trusts to succeed. You manage to convince the investors there is true potential and need for your product in the market. These are the two things you should focus on in your presentation.
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How a small marketing budget works for startups better than a big budget?

Lean marketing allows startups to grow revenues with fewer marketing resources and far greater results. It’s high time to debunk one of the greatest myths in the marketing of startups. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing.
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Guide: The three free, practical steps to researching and finding your market

What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be? Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission. Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.
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Three Super Simple Hacks to Upgrade Your Startup Marketing

Marketing is not an easy job, especially for entrepreneurs and startups. There is always something, do you agree? The budget is never adequate, too much work meets not enough work force, and of course, the challenge in explaining an innovative product in our everyday simple words. There are many articles about how video marketing, live video, and content can contribute to your website traffic and conversion rate. However, if they are just passing by your prospects, none of them will be relevant.
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How can Entrepreneurs build a strong startup brand

to maximize the company’s value from the first day? Any business’ mission is to maximize the company’s value. For entrepreneurs building their business, it’s a must. Mark Zuckerberg issued Facebook for 100 billion dollars while the company’s net income and revenues were $1 billion on $3.71 billion in 2011. That’s called Branding.
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5 Reasons to fail with your startup marketing

In one of the many researches of why startups fail, we found that 42% of over 100 startup founders interviewed, said the number-one reason for failure is the lack of a market need for their product. Without being involved with this specific research, I can assure you they are wrong! The Number-one reason their startup failed is because they didn't know who their initial and secondary target audience are, and therefor they weren’t able to get their potential customers use their product or service.
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8 Movies That Increase Your IQ – #5 Will Test How Smart You Are

If you’re looking to boost your intelligence you can always read a book, surround yourself with educated people, learn a new skill and take care of your health by exercising, getting enough sleep and eating “brain foods.” You can even increase your intelligence by watching TV and movies from time-to-time.
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The 10 Top Celebrity Startup Investors

The 10 Top Celebrity Startup Investors Ashton Kutcher, MC Hammer, and Madonna prove that celebrities have more to offer businesses than just endorsements. Some provide valuable startup capital and sage advice. By Laura Montini, February 2017 <Article Source> Big Moves Given that America's entertainment and tech capitals are located in the same state, it's no wonder that…
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How to make your commute less awful, from someone stuck in traffic 326 hours a year

How to make your commute less awful, from someone stuck in traffic 326 hours a year By Marguerite Ward, December 2016 <Article Source>   http://www.gaia-vsm.com/wp-content/uploads/2017/02/How-to-make-your-commute-less-awful-from-someone-stuck-in-traffic-326-hours-a-year.mp4   In 2016, I spent the equivalent of 13 whole days, or 326 hours, in transit to and from work. Over that time, I learned that even a lengthy commute doesn't have to be…
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My top 10 quotes on failure

My top 10 quotes on failure By Richard Branson <Article Source> Every person, and especially every entrepreneur, should embrace failure with open arms. It is only through failure that we learn. Many of the world’s finest minds have learned this the hard way - here are some my favourite quotes on the importance of failure, and…
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Super Bowl Ad Prices Doubled in a Decade

Super Bowl Ad Prices Doubled in a Decade By Felix Richter, January 2017 <Article Source> When Super Bowl LI kicks off on February 5, the NFL championship won’t be the only title that’s on the line. With more than a hundred million viewers glued to the TV in the U.S. alone, marketers and advertisers will compete for the unofficial title…
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Six Startup Retail Tech Trends To Watch For In 2017

Six Startup Retail Tech Trends To Watch For In 2017 By Ryan Broshar, January 2017 <Article Source> More consumers are getting used to purchasing their items online, through voice activation or on their smartphone. But there are more solutions that need to happen in retail and startups are starting to respond. After walking the floors of…
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