Lean marketing allows startups to grow revenues with fewer marketing resources and far greater results.
It’s high time to debunk one of the greatest myths in the marketing of startups. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing.
If you’ve been paying attention lately, you’ve probably noticed that explainer videos are becoming increasingly common all over the Internet, including on websites and on their social media pages. So if you run a startup business right now, you should be looking into hiring the right team, like the pros at Spiel, to create high quality explainer videos that you can post and allow others to share to help promote your brand.
Lean Marketing for Your Startup By Hayut Yogev, CEO of Gaia, a venture strategy marketing firm | 30.10.2016 Customer-oriented marketing allows you to grow revenues with fewer marketing resources and far greater results It’s high time to debunk one of the greatest myths in marketing of startups. In a conversation with the marketing manager of a startup… Continue reading Lean Marketing for Your Startup
How to Get a Great ROI on Your Influencer Marketing Plan By Murray Newlands, July 2016 <Article Source> To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for… Continue reading How to Get a Great ROI on Your Influencer Marketing Plan
5 Steps to Creating a Killer Marketing Strategy By Peter Daisyme, July 2016 <Article Source> Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful.
Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business By VerticalResponse, November 2015 As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer.… Continue reading Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
Startup Marketing Plans and How To Fund Them Through Chief Scientist Grants – MeetUp Summary On March 12 we held a MeetUp event by Hayut Yogev (Gaia-vsm) and Miri Groenteman (Spark), at WeWork Cool Compound in Tel Aviv. The lecture was about building the optimal marketing plan for start-ups and how to fund them… Continue reading Startup Marketing Plans and How To Fund Them Through Chief Scientist Grants – MeetUp Summary
77 Business Improvements in 77 Days Continuous business improvements is the basis for your competitive advantage. The most successful businesses are businesses that are always different today from yesterday, and tomorrow bring something new so in that way making today always to be better from yesterday.
Measuring The ROI Of Your Content Marketing by Nick Rojas In the first part of the content marketing series, we discussed process–and the importance of setting goals for a content marketing strategy. In the second part, we discussed how to audit a content marketing plan, to further its effective reach. In the third–and… Continue reading Measuring The ROI Of Your Content Marketing
Israeli Start-up Marketing Weekly Review – “Don’t Make These 9 Common SEO Mistakes” 27.11.2014 – 03.12.2014 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze relevant… Continue reading Israeli Start-up Marketing Weekly Review 108
Israeli Start-up Marketing Weekly Review – “How to Create a Social Media Marketing Plan From Scratch” 04.09.2014 – 10.09.2014 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new… Continue reading Israeli Start-up Marketing Weekly Review 96
Israeli Start-up Marketing Weekly Review – “10 Questions to Ask When Creating a Social-Media Marketing Plan” 04.10.2013 – 10.10.2013 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends,… Continue reading Israeli Start-up Marketing Weekly Review 48
How To Build Your Startup Marketing Plan? Gaia בשיתוף עם NESTech ב – Meet Up בנושא הכי חם בעולם ההיי טק בישראל קיימים סטארט אפים טכנולוגיים רבים בתחומים שונים. לא קל לחשוב על רעיון לסטארט אפ וליישם אותו ועם זאת לא מעט יזמים מצליחים להקים חברות ולפתח מוצרים ייחודיים. אז… Continue reading How To Build Your Startup Marketing Plan?
How to Build a Startup Marketing Plan – My Way By Avi Hein When running any business, whether a startup or an enterprise business, don’t just start with random marketing activities. You won’t know where you are going. Instead, you need to build an integrated marketing plan. After building a marketing and messaging strategy, you want… Continue reading How to Build a Marketing Plan
5 questions to resolve when you make your startup marketing plan Since I work with startup companies one thing is clear: they can be really messed up when they have to resolve their marketing strategy. I wanted to understand thire pain, so I made a short quest between ten pretty cool Israeli startups and asked… Continue reading 5 questions to resolve when you make your marketing plan
