Tag: LinkedIn

How these three successful entrepreneurs build their market leadership

During the last month I interviewed Josh Steimleת Bea Pole-Bokor and Dorothéa Bozicolona-Volpe. There is something all of them are doing that enables them to shine and succeed.

Learn how you can implement the same thing to your entrepreneurial business:

During the last month, I interviewed three successful young entrepreneurs. I heard about them from different sources, and there wasn’t a practical reason they’ve all been in one month.

Each of the became an entrepreneur differently. And yet, there is a close similarity in the way the three of them are creating their entrepreneurial business success.

Let’s start in knowing a bit about them:

How to find your biggest market opportunity?

This post is about one of the best-kept secrets in business success;

The technique to find more paying customers and achieve business success is not by convincing as many people as you can to buy your product or service;

it’s about finding those people who need your product or service most and will be the first to buy your product or service and through them, finding the shortest road to success.

Brian Hart had only inbound customers from the first day of his entrepreneurial business

Brian Hart is my podcast guest this week.
I hadn’t known he was going to say that he’d never needed to look for customers when I invited him to be a guest on my show.
I invited him because I’d read several of his articles on Inc. Magazine, learned about him through Twitter and LinkedIn, and thought he could bring value to my podcast listeners – most of whom are entrepreneurs.

The Eight Golden Rules of Entrepreneurial Marketing* Part 2

This is the second part of the The Eight Golden Rules of Entrepreneurial

Part 2 – The Next Four Golden Rules
In the previous part, we defined the four most basic rules at the heart of customer focused market strategy. Any marketing success we have builds upon those basic rules.

Are you using the best business model for your entrepreneurial business?

There are more options to make money today than ever
We are celebrating the one year anniversary for my REACH OR MISS Podcast.

If you had asked me two years ago if I would ever have a podcast, I would have thought you were mixing me with someone else.

I never planned to leave my corporate marketing executive roles. But one day, I had an odd idea of inventing a new model of marketing for entrepreneurs and startups and went to establish my business.

On my podcast (the one I never planned on starting), I interview successful entrepreneurs; most of who got up one morning and wrote a blog, or created a podcast, or launched a new direct PR model for entrepreneurs, and grew a company of 18 employees around it within a few years.

Guide: The three free, practical steps to researching and finding your market

What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be?

Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission.

Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.

2017 will be a strong year for venture capital

What does my crystal ball say about the outlook for venture capital in 2017? The building blocks of a better year are in place. Many venture capital firms are flush with cash, startup valuations have become more reasonable, technology industry M&A is robust and the technology IPO market is improving. Moreover, the obsession of funding unicorns at almost any price — and at the expense of smaller startups — has materially waned. All good news.

5 Things Small Businesses Should Outsource

5 Things Small Businesses Should Outsource By Sujan Patel, July 2016 <Article Source> Workflow and process automation platforms can be found for businesses of all sizes — from Sharepoint and Salesforce, at the enterprise level, to Zapier and TallyFy for small-to-medium-size businesses. But process automation takes only so much of the load off for any business.

Why Snapchat Is the New LinkedIn for Tech Startups

CREDIT: Getty Images

Why Snapchat Is the New LinkedIn for Tech Startups While Snapchat is by design a communication mobile app platform, it has also evolved into a social content platform. By Alex Moazed, May 2016 <Article Source> Snapchat’s core interaction is simple; users take a picture or video and send that content to select individuals or broadcast that content… Continue reading Why Snapchat Is the New LinkedIn for Tech Startups

Israeli Start-up Marketing Weekly Review 170

Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ   24.03.2016 – 30.03.2016   בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים,… Continue reading Israeli Start-up Marketing Weekly Review 170

7 Ways to Attract Millions of People to Your Brand

7 Ways to Attract Millions of People to Your Brand By Daniel Ally, February 2016 <Article Source> Would you like to build a brand that reaches millions of people? Whether your brand is about you, your company, or both, you can draw the attention of millions of people. Depending on how you’ve positioned your brand, you can have a deep… Continue reading 7 Ways to Attract Millions of People to Your Brand

5 Ways to Succeed with Digital Marketing in 2016

      5 Ways to Succeed with Digital Marketing in 2016   These tips will help you stay ahead of the digital marketing game in 2016   By Springboard Enterprises As we start off 2016 and lament how quickly time seems to be moving, it’s clear that this acceleration is no longer just a figment… Continue reading 5 Ways to Succeed with Digital Marketing in 2016

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

      Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business   By VerticalResponse, November 2015   As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer.… Continue reading Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

10 ways startups can get the most out of LinkedIn

        10 ways startups can get the most out of LinkedIn   By Ramesh Sharma, Tech City News, November 2015     LinkedIn is one of the most powerful, yet often overlooked platforms for marketing, and can actually be more successful than other social channels because of the professional environment. LinkedIn users are… Continue reading 10 ways startups can get the most out of LinkedIn