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The good news – It’s going to be much easier for most entrepreneurs to reach their customers, The Bad news – You need to be human

In a world when we constantly crave more time, sacrificing close to 50 hours of my so limited time looks a bit like, well, a very poor time management choice.
And I’m not even in the business of social media!

And yet, here I am, for the fifth year in a row.
I wrote some 2000 words about this ‘Social Media Marketing World’ conference in my latest blog post, and hadn’t planned a follow up.
However, while trying to digest the last three days, I realized that this conference has had a direct effect on more than 25% of my financial and business success the last two years and will probably have a much wider effect in the year to come.

How to find your biggest market opportunity?

This post is about one of the best-kept secrets in business success;

The technique to find more paying customers and achieve business success is not by convincing as many people as you can to buy your product or service;

it’s about finding those people who need your product or service most and will be the first to buy your product or service and through them, finding the shortest road to success.

Brian Hart had only inbound customers from the first day of his entrepreneurial business

Brian Hart is my podcast guest this week.
I hadn’t known he was going to say that he’d never needed to look for customers when I invited him to be a guest on my show.
I invited him because I’d read several of his articles on Inc. Magazine, learned about him through Twitter and LinkedIn, and thought he could bring value to my podcast listeners – most of whom are entrepreneurs.

Is there any chance for entrepreneurs to succeed with a physical electronic product?

During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products.

And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.

Guide: The three free, practical steps to researching and finding your market

What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be?

Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission.

Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.