Author: Gaia

There is a new kind of entrepreneur. If you are reading this, you are probably one of them.

John Lee Dumas (JLD) is the founder and host of the leading entrepreneurship podcast, Entrepreneurs on Fire, and is one of the founding fathers of this new age of entrepreneurship.

John established his podcast after finding himself unhappy with traditional 9 to 5 jobs, and frustrated with the weekly podcasts he listened to on the road because there wasn’t enough content. So he decided to create a daily podcast for entrepreneurs. It quickly became a huge success and John, along with Kate Erickson, his partner, built a successful seven figures business around the podcast.

Reaching entrepreneurial business success through leading your (new) market category

I first discovered the idea of market category more than 20 years ago, in the book that became my guide in marketing, “22 Immutable Laws of Marketing” by Al Ries and Jack Trout. I was a young marketing manager that was, for the first time, responsible for leading the marketing and sales for the largest beekeeper and honey factory in the country.

How will Market Analysis help you in your fundraising?

Raising a fund for your startup is challenging.

Often it can seem like an impossible mission.

Yet, in my experience with hundreds of startup companies, your chances to get an investment to your startup will be based mainly on two factors:

You are the type of founder the investors trusts to succeed.
You manage to convince the investors there is true potential and need for your product in the market.
These are the two things you should focus on in your presentation.

How a small marketing budget works for startups better than a big budget?

Lean marketing allows startups to grow revenues with fewer marketing resources and far greater results.

It’s high time to debunk one of the greatest myths in the marketing of startups. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing.

Guide: The three free, practical steps to researching and finding your market

What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be?

Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission.

Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.

Three Super Simple Hacks to Upgrade Your Startup Marketing

Marketing is not an easy job, especially for entrepreneurs and startups. There is always something, do you agree? The budget is never adequate, too much work meets not enough work force, and of course, the challenge in explaining an innovative product in our everyday simple words.

There are many articles about how video marketing, live video, and content can contribute to your website traffic and conversion rate. However, if they are just passing by your prospects, none of them will be relevant.

How can Entrepreneurs build a strong startup brand

to maximize the company’s value from the first day?

Any business’ mission is to maximize the company’s value. For entrepreneurs building their business, it’s a must. Mark Zuckerberg issued Facebook for 100 billion dollars while the company’s net income and revenues were $1 billion on $3.71 billion in 2011. That’s called Branding.

5 Reasons to fail with your startup marketing

In one of the many researches of why startups fail, we found that 42% of over 100 startup founders interviewed, said the number-one reason for failure is the lack of a market need for their product.

Without being involved with this specific research, I can assure you they are wrong! The Number-one reason their startup failed is because they didn’t know who their initial and secondary target audience are, and therefor they weren’t able to get their potential customers use their product or service.

Guest Post – 139 Facts about Instagram One Should Be Aware of in 2017

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The 10 Top Celebrity Startup Investors

The 10 Top Celebrity Startup Investors Ashton Kutcher, MC Hammer, and Madonna prove that celebrities have more to offer businesses than just endorsements. Some provide valuable startup capital and sage advice. By Laura Montini, February 2017 <Article Source> Big Moves Given that America’s entertainment and tech capitals are located in the same state, it’s no wonder that… Continue reading The 10 Top Celebrity Startup Investors

How to make your commute less awful, from someone stuck in traffic 326 hours a year

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“My mind is always racing” – 3 valuable lessons from Justin Bieber

“My mind is always racing” – 3 valuable lessons from Justin Bieber By Zahi Fish, February 2017 The worldwide 23 year old superstar might not be your cup of tea, but you have to admit, you would be surprised if I tell you that we all have something to learn from him. Won’t you? Other… Continue reading “My mind is always racing” – 3 valuable lessons from Justin Bieber