Author: Gaia

What Marketing Trends Your Startup Needs To Know About In 2017

This isn’t your normal post about forecasting trends. Because, well, it doesn’t focus on the forecast. The future is unpredictable. Trends are never guaranteed. So to mitigate our susceptibility to market volatility, we need to plan our marketing strategies around transience. What’s the best way to plan for something we don’t know? Plan for something we know.

Israeli Start-up Marketing Weekly Review 198

Israeli Start-up Marketing Weekly Review 08.12.2016 – 14.12.2016 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the  entrepreneurial world, how to find the right target… Continue reading Israeli Start-up Marketing Weekly Review 198

7 Startup Strategies For The Next Dot Com Billionaire

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. The reality is that if you build a business you love, you may in fact make big money, but if you start a business to get rich, you will probably fail.

The History of Lean Planning

Single simple empty white notebook with a blank for drawing or writing and white plastic pen are on a Desktop from black chalkboard. Mockup. Toned and grained

Lean Planning is a concept that we introduced back in 2012 as an evolution in business planning. The traditional business plan just wasn’t fitting the needs of modern, fast-moving companies and it was time to bring more of a scientific approach to business planning.

Cyber Security Do’s and Don’ts for Business Owners

As startups increasingly rely on technology, it’s important to note that with the convenience of computers comes more cybercrime than ever. In fact, cybercrime is now one of the main reasons for bankruptcy and lawsuits within the business world, so it’s no surprise that many businesses have increased their cyber security budgets in recent years. The U.S government, for example, will increase its cyber security budget from $14 billion in 2016 to about $19 billion next year.

How Elon Musk Started

Elon Musk is now Earth’s most future-oriented person. How did such a person come to be?

In a hundred years, when most people reading this and the person writing this are long gone, Musk’s cars and rockets will still be circling the Earth and the skies. How can such a person get started against all odds is the question I ask here. And, more importantly, what can we learn from him?

Israeli Fintech Feelter Raises $2M To Sell ‘Retail Truth’ Scaling Up

Feelter, a startup out of Israel that organizes social media and “curates product insights” for consumers online and led by an atypical tech entrepreneur who studied in the Far East, has closed a $2 million (m) funding round on a mission to become a major player and boldly “sell the truth”.