I first discovered the idea of market category more than 20 years ago, in the book that became my guide in marketing, “22 Immutable Laws of Marketing” by Al Ries and Jack Trout. I was a young marketing manager that was, for the first time, responsible for leading the marketing and sales for the largest beekeeper and honey factory in the country.
Tag: Online Marketing
24 Exceptional Women-Hosted Podcasts for Entrepreneurs in 2017
These 24 women-hosted podcasts were compiled through collaboration with Sarah Peck, Ally Denton, Elisa Douchette, Terra Milo, and Matt Hunckler. The list below will deliver insight, inspiration, and a diverse perspective that will give you an edge in growing your business.
5 Things Small Businesses Should Outsource
5 Things Small Businesses Should Outsource By Sujan Patel, July 2016 <Article Source> Workflow and process automation platforms can be found for businesses of all sizes — from Sharepoint and Salesforce, at the enterprise level, to Zapier and TallyFy for small-to-medium-size businesses. But process automation takes only so much of the load off for any business.
No Money, No Problem: 17 Free Ways to Boost Your Website’s SEO
No Money, No Problem: 17 Free Ways to Boost Your Website’s SEO By Jayson DeMers, May 2016, <Article Source> SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks.
Things We Can Learn from Successful Entrepreneurs
Things We Can Learn from Successful Entrepreneurs New businesses are opening everywhere, and a huge number of these businesses are able to find success. By AJ Agrawal, CEO, Alumnify, February 2016 <Article Source> This is good time to be an entrepreneur. New businesses are opening everywhere, and a huge number of these businesses are able to find… Continue reading Things We Can Learn from Successful Entrepreneurs
100 Podcasts That Will Make You Smarter, Better, and Wiser
100 Podcasts That Will Make You Smarter, Better, and Wiser Listen to these 100 podcasts and you will become wiser, smarter, and better at business and life. By Lolly Daskal <Article Source> Podcasting is a great way to learn and be inspired. It’s a new use of technology that hearkens back to the original social medium, storytelling. If you… Continue reading 100 Podcasts That Will Make You Smarter, Better, and Wiser
Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business By VerticalResponse, November 2015 As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer.… Continue reading Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
5 Online Marketing Basics Every Entrepreneur Needs to Know
5 Online Marketing Basics Every Entrepreneur Needs to Know By Rocco Baldassarre, August 2015
From A to Z: 200 Essential Resources for Entrepreneurs Building a Business
From A to Z: 200 Essential Resources for Entrepreneurs Building a Business By John Rampton, June 2015 Being an entrepreneur can be difficult. Being an entrepreneur attempting to launch a startup is even more challenging. The good news? You don’t have to go it alone. There are a… Continue reading From A to Z: 200 Essential Resources for Entrepreneurs Building a Business
Israeli Start-up Marketing Weekly Review 126
Israeli Start-up Marketing Weekly Review – “10 communication tactics for entrepreneurs” 02.04.2015 – 08.04.2015 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze relevant case studies… Continue reading Israeli Start-up Marketing Weekly Review 126
Israeli Start-up Marketing Weekly Review 123
Israeli Start-up Marketing Weekly Review – “How To Market Your Startup on Linkedin” 12.03.2015 – 18.03.2015 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze relevant… Continue reading Israeli Start-up Marketing Weekly Review 123
The Difference Between Content Marketing, Social Media Marketing and SEO
The Difference Between Content Marketing, Social Media Marketing and SEO Jonathan Gebauer / January, 2015
Israeli Start-up Marketing Weekly Review 119
Israeli Start-up Marketing Weekly Review – “What Every Entrepreneur Needs To Know About Online Marketing” 12.02.2015 – 18.02.2015 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends,… Continue reading Israeli Start-up Marketing Weekly Review 119
7 Tongue-in-Cheek Marketing Predictions for 2015
7 Tongue-in-Cheek Marketing Predictions for 2015 Posted by Randy Milanovic | Dec 2015 What will be the future of the Internet and online marketing in 2015? This is a question asked around this time every year. Most of the answers coming from the “experts” are often either vague or completely… Continue reading 7 Tongue-in-Cheek Marketing Predictions for 2015
Israeli Start-up Marketing Weekly Review 100
Israeli Start-up Marketing Weekly Review – “A Visual Guide to Keyword Targeting and On-Page SEO” 02.10.2014 – 08.10.2014 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends,… Continue reading Israeli Start-up Marketing Weekly Review 100