During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products.
And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.
Why This Startup’s Tomboy Underwear Is Flying Off the Shelves The co-founders of TomboyX think it’s time for women’s underwear to get a bit more … reasonable. By Kimberly Weisul, July 2016 <Article Source> All Fran Dunaway wanted was a cool shirt. “Something like Robert Graham, but for women,” she says, referring to the colorful men’s… Continue reading Why This Startup’s Tomboy Underwear Is Flying Off the Shelves
Top 25 Websites, Tools and Resources for Hardware Startups By John Teel, April 2016 <Article Source> Life isn’t easy for entrepreneurs. Taking the path less traveled always makes for a challenging experience. This is even more true for hardware startups with real, physical products. You need all of the help you can get to succeed.
How This Couple Created the All-In-One Travel Jacket That Is Nearing $2 Million on Kickstarter By Catherine Clifford, July 2015 Hiral Sanghavi is a smart dude. At 29, he’s already started multiple businesses, won several robotics competitions and is studying for his MBA at Northwestern’s Kellogg School of… Continue reading How This Couple Created the All-In-One Travel Jacket That Is Nearing $2 Million on Kickstarter
Israeli Start-up Marketing Weekly Review Why I Won’t Do Another Kickstarter Campaign 16.07.2015 – 22.07.2015 השבוע נתקלנו בכתבה שעוסקת ביזם אמריקאי, אשר בחר לשתף בקשיים ובבעיות שטמונות בקמפיין מימון המונים שלא כולם מודעים להם. בעקבות זאת אספנו עבורכם מחקר מעניין על מימון המונים ושלוש דוגמאות לקמפיינים שיווקים… Continue reading Israeli Start-up Marketing Weekly Review 141
This is not a typo: Only 3% of Americans are legally allowed to invest in start-ups By Elizabeth Scharpf, June 2015 Of the richest venture capitalists, all are worth more than $1 billion, and all are men. The majority of these have invested in Groupon, LinkedIn, Skype, YouTube, Paypal,… Continue reading This is not a typo: Only 3% of Americans are legally allowed to invest in start-ups
Crowdfunding Million Dollar Balloons, Majestic SEO & Curagami A Kickstarter How To… Will Bag O Balloons Reach $1,000,000 in Kickstarter Support? I shared Ethan Mollick’sDynamics of Crowdfunding Kickstarter study with Allison Phalen from the Charlotte basedCommand Partners tonight. Not much Mollick can teach Command Partners based on Bunch O Balloons.
Israeli Start-up Marketing Weekly Review – “10 Questions to Ask When Creating a Social-Media Marketing Plan” 04.10.2013 – 10.10.2013 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends,… Continue reading Israeli Start-up Marketing Weekly Review 48
Israeli Start-up Marketing Weekly Review – “Top 10 Kickstarter video campaigns for startups to get inspired” 06.09.2013 – 12.09.2013 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends,… Continue reading Israeli Start-up Marketing Weekly Review 44
