Tag: Email Marketing

SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?

As an entrepreneur, how should you choose which marketing activities to focus on?
One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons.

And I was devastated because they did everything right… Almost!

The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable. 

Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.

The Benefits of Email Marketing for Small Businesses

The Benefits of Email Marketing for Small Businesses By Eric Krattenstein, January 2016 <Article Source> Marketing has changed significantly in the last several decades. Technological advancements in the field have given birth to platforms like social media and search engine marketing, leaving marketers with no shortage of channels to leverage. Just last year, the Direct Marketing… Continue reading The Benefits of Email Marketing for Small Businesses

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

      Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business   By VerticalResponse, November 2015   As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer.… Continue reading Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Simple Steps to Optimizing Your Email Marketing Campaigns

        Simple Steps to Optimizing Your Email Marketing Campaigns   Four Tips for Developing Engaging Emails That Result in Increased ROI By Joseph Brady, October 2015   As the world of business increasingly focuses on mobile marketing and social media, email marketing has come to be viewed as somewhat “old school.” Even so,… Continue reading Simple Steps to Optimizing Your Email Marketing Campaigns

15 Ways to Grow Your Business This Year

      15 Ways to Grow Your Business This Year By Joe Sweeney Posted on January 01, 2015     When I look back at my 15 years of business, people often ask what my specialty is. With a diverse background in startups, working in finance, a former business address on Wall Street, and as the co-founder… Continue reading 15 Ways to Grow Your Business This Year

Marketing Tools For Today’s Marketer

      Marketing Tools For Today’s Marketer By Kathleen Smith, September 2014 Today’s marketers have to wear many hats: web developer, systems integrator, publicist, social media manager, email expert and so forth and so on. The good news is that the marketing tech industry has seen an overwhelming number of new vendors and tools to… Continue reading Marketing Tools For Today’s Marketer

Why Blogs Fail …and a simple trick that will make yours succeed

      Why Blogs Fail …and a simple trick that will make yours succeed There’s a simple reason that most bloggers fail. They give up. They start with big plans and high hopes, but they never budget the time to make it sustainable. They’re set up to fail before they begin.   A blog… Continue reading Why Blogs Fail …and a simple trick that will make yours succeed

7 Marketing Diagrams That Explain Content Marketing

      7 Marketing Diagrams That Explain Content Marketing JULY 2014 by Andy Crestodina   When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain interrelated concepts and tricky ideas. Nothing makes a muddy post clear like a good visual.   So for this post, we’re dusting off the sketchbook. Here… Continue reading 7 Marketing Diagrams That Explain Content Marketing

Israeli Start-up Marketing Weekly Review 79

Israeli Start-up Marketing Weekly Review – “5 Reasons Brand Strategy and Social Media Should Work Together” 09.05.2014 – 15.05.2014               Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends,… Continue reading Israeli Start-up Marketing Weekly Review 79

Israeli Start-up Marketing Weekly Review 62

Israeli Start-up Marketing Weekly Review – “How To Build Your Startup’s Social Media Brand” 10.01.2014 – 16.01.2014               Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze relevant… Continue reading Israeli Start-up Marketing Weekly Review 62

Giving Thanks: 37 Best and Most Powerful Marketing Tools

        Giving Thanks: 37 Best and Most Powerful Marketing Tools NOVEMBER 25, 2013 BY JON LOOMER   On one hand, the “I’m thankful for…” blog posts this week are predictable and cliché. I didn’t plan on writing one.   But then I actually started thinking about all of the people and things I’m thankful… Continue reading Giving Thanks: 37 Best and Most Powerful Marketing Tools

Israeli Start-up Marketing Weekly Review 38

Israeli Start-up Marketing Weekly Review – “Video: Startup Tips from Mark Zuckerberg” 26.07.2013 – 01.08.2013               Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze relevant case studies… Continue reading Israeli Start-up Marketing Weekly Review 38