Tag: Journey

SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?

As an entrepreneur, how should you choose which marketing activities to focus on?
One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons.

And I was devastated because they did everything right… Almost!

The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable. 

Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.

Reaching entrepreneurial business success through leading your (new) market category

I first discovered the idea of market category more than 20 years ago, in the book that became my guide in marketing, “22 Immutable Laws of Marketing” by Al Ries and Jack Trout. I was a young marketing manager that was, for the first time, responsible for leading the marketing and sales for the largest beekeeper and honey factory in the country.

Israeli Start-up Marketing Weekly Review 203

Israeli Start-up Marketing Weekly Review 12.01.2017 – 18.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the  entrepreneurial world, how to find the right target… Continue reading Israeli Start-up Marketing Weekly Review 203

3 Marketing Secrets I’ve Learned From Pixar, South Park and Star Wars

3 Marketing Secrets I’ve Learned From Pixar, South Park and Star Wars The best product or idea in the world won’t save you unless you have the ability to captivate your customers. By Bryan Adams, September 2016 <Article Source> We live in an age of unrivaled opportunity. But with that opportunity comes a caveat: You need… Continue reading 3 Marketing Secrets I’ve Learned From Pixar, South Park and Star Wars

This Eyewear Startup Was Turned Away by 10 Factories. Two Years Later, Its Frames Will Be in 500 Stores.

Image credit: Frameri

This Eyewear Startup Was Turned Away by 10 Factories. Two Years Later, Its Frames Will Be in 500 Stores. By Catherine Clifford, May 2016 <Article Source> When Konrad Billetz was looking for a manufacturing partner for his interchangeable eyewear startup, he turned to Alibaba.com to search for factories. He hoped he’d find one that would… Continue reading This Eyewear Startup Was Turned Away by 10 Factories. Two Years Later, Its Frames Will Be in 500 Stores.

5 Brilliant Business Ideas to Inspire Your Next Company

5 Brilliant Business Ideas to Inspire Your Next Company Want to start a new venture, but don’t know what’s most ripe for disruption? Check out these fast-growing industries to help come up with your next company. By Will Yakowicz, May 2016, <Article Source> As an entrepreneur, there are seemingly endless business possibilities when you’re trying to build… Continue reading 5 Brilliant Business Ideas to Inspire Your Next Company

3 Things to Learn From the Ultimate Entrepreneurs

Image credit: Bloomberg | Getty Images

3 Things to Learn From the Ultimate Entrepreneurs By Greg Hong, May 2016, <Article Source> You’ve got a great idea. It won’t make you a millionaire overnight, but you’ve done your research and there isn’t anyone out there doing it right. You start talking to a few friends, tap all your savings and get a little… Continue reading 3 Things to Learn From the Ultimate Entrepreneurs

Story for Business: How to Create Stories That Move People to Act

Story for Business: How to Create Stories That Move People to Act By Michael Stelzner, April 2016 <Article Source> Do you use stories to engage your audience? Want to see how powerful stories can be? To discover how to create stories for business that move people to act, I interview Park Howell.

5 Signs Your Startup Is Destined to Fail

5 Signs Your Startup Is Destined to Fail By Jayson Demers <Article Source> I’ve been in the entrepreneurial community long enough to have seen some strange things. I’ve seen good businesses go under. I’ve seen seemingly thriving startups suffer from cash-flow problems. I’ve also seen some under-the-radar contenders emerge out of nowhere to take over an… Continue reading 5 Signs Your Startup Is Destined to Fail

100 Podcasts That Will Make You Smarter, Better, and Wiser

100 Podcasts That Will Make You Smarter, Better, and Wiser Listen to these 100 podcasts and you will become wiser, smarter, and better at business and life. By Lolly Daskal <Article Source> Podcasting is a great way to learn and be inspired. It’s a new use of technology that hearkens back to the original social medium, storytelling. If you… Continue reading 100 Podcasts That Will Make You Smarter, Better, and Wiser

How the Founders of These 10 Fast-Growing Companies Unwind and Chill Out

      How the Founders of These 10 Fast-Growing Companies Unwind and Chill Out   By Tanya Benedicto Klich, January 2016 The companies in this article were included in the Entrepreneur360™ Performance Index.   For most entrepreneurs, startup life usually involves strong lattes and hours of being glued to your laptop. That’s why it’s important… Continue reading How the Founders of These 10 Fast-Growing Companies Unwind and Chill Out