7 Tips for Getting More Response to Your Emails (Infographic)

Tom Merton

7 Tips for Getting More Response to Your Emails (Infographic) By Rose Leadem, July 2016 <Article Source> Tired of sending out five emails just to get a response from one or two? We’ve all been there, but as frustrating as it can be, the answer to eliciting more email replies is simple. Literally. According to a study conducted… Continue reading 7 Tips for Getting More Response to Your Emails (Infographic)

Why Snapchat Is the New LinkedIn for Tech Startups

CREDIT: Getty Images

Why Snapchat Is the New LinkedIn for Tech Startups While Snapchat is by design a communication mobile app platform, it has also evolved into a social content platform. By Alex Moazed, May 2016 <Article Source> Snapchat’s core interaction is simple; users take a picture or video and send that content to select individuals or broadcast that content… Continue reading Why Snapchat Is the New LinkedIn for Tech Startups

5 Questions to Ask Before Hiring a Digital Marketing Company

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5 Questions to Ask Before Hiring a Digital Marketing Company By Dan Scalco, July 2016 <Article Source> In today’s tech-fueled world the majority of many businesses’ budgets are being allocated towards digital — and for good reason. Digital marketing allows businesses of all sizes to hyper-target their audience, track important KPI’s and prove ROI. Regardless of… Continue reading 5 Questions to Ask Before Hiring a Digital Marketing Company

Israeli Start-up Marketing Weekly Review 180

Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ 23.05.2016 – 29.05.2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים, הגדרת המוצר,… Continue reading Israeli Start-up Marketing Weekly Review 180

Indiegogo’s Founder Was Rejected 90 Times — Here’s How She Bounced Back

Indiegogo’s Founder Was Rejected 90 Times — Here’s How She Bounced Back By Denise Garcia, June 2016 <Article Source> According to Danae Ringelmann, the co-founder and chief development officer of crowdfunding site Indiegogo, we live in a world that loves to say “no.” “The key to thriving and to making it all happen is to… Continue reading Indiegogo’s Founder Was Rejected 90 Times — Here’s How She Bounced Back

This Entrepreneur Made 25,000 Cold Calls to Build a $100 Million Weather Business

AccuWeather founder Joel Myers, near his company's State College, Pennsylvania, headquarters. CREDIT: Sarah Wilmer

This Entrepreneur Made 25,000 Cold Calls to Build a $100 Million Weather Business Joel Myers succeeded in turning the weather into big business with AccuWeather. By Will Yakowicz, August 2016 <Article Source> Joel Myers launched AccuWeather in 1962 with one client and turned it into a weather-forecasting juggernaut with revenue of more than $100 million.… Continue reading This Entrepreneur Made 25,000 Cold Calls to Build a $100 Million Weather Business

Israeli Start-up Marketing Weekly Review 179

Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ 16.05.2016 – 22.05.2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים, הגדרת המוצר,… Continue reading Israeli Start-up Marketing Weekly Review 179

Is Your One-Pager Scaring Away Investors?

Is Your One-Pager Scaring Away Investors? By Nilli Donner, June 2016, <Article Source> An investor one pager is that very short document that sums up your startup. Its main purpose is to grab the investor’s attention, help you stand out and get you that meeting. The problem is that an investor spends around five minutes… Continue reading Is Your One-Pager Scaring Away Investors?

What Does a Start-Up Need to Know About Protecting its Confidential Information?

What Does a Start-Up Need to Know About Protecting its Confidential Information? By Gil Rosen, Adv., June 2016 So your start-up is up and running and the company is taking its first steps in the business world: You have a small team keenly developing the next big thing. Most of the team are engaged as… Continue reading What Does a Start-Up Need to Know About Protecting its Confidential Information?

This Eyewear Startup Was Turned Away by 10 Factories. Two Years Later, Its Frames Will Be in 500 Stores.

Image credit: Frameri

This Eyewear Startup Was Turned Away by 10 Factories. Two Years Later, Its Frames Will Be in 500 Stores. By Catherine Clifford, May 2016 <Article Source> When Konrad Billetz was looking for a manufacturing partner for his interchangeable eyewear startup, he turned to Alibaba.com to search for factories. He hoped he’d find one that would… Continue reading This Eyewear Startup Was Turned Away by 10 Factories. Two Years Later, Its Frames Will Be in 500 Stores.

Israeli Start-up Marketing Weekly Review 178

Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ 09.06.2016 – 15.06.2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים, הגדרת המוצר,… Continue reading Israeli Start-up Marketing Weekly Review 178

The Entrepreneurial Mystique: 5 Common Misconceptions About Starting a Business

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The Entrepreneurial Mystique: 5 Common Misconceptions About Starting a Business By Phil La Duke, May 2016, <Article Source> I’ve never wanted to work for myself because I didn’t want to have a jerk for a boss. In spite of  this, I have co-founded two companies, been a partner in two others, and have hustled my way… Continue reading The Entrepreneurial Mystique: 5 Common Misconceptions About Starting a Business

Israeli Start-up Marketing Weekly Review 177

Israeli Start-up Marketing Weekly Review סקירה שבועית בנושא של שיווק סטארט-אפ 9.06.2016 – 15.06.2016 בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית מנצחת, חדשות מעולם היזמות, מציאת קהל היעד הנכון, חדירה לשווקים בינלאומיים, הגדרת המוצר,… Continue reading Israeli Start-up Marketing Weekly Review 177

10 Tips to Help Entrepreneurs Get Motivated

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10 Tips to Help Entrepreneurs Get Motivated By Peter Gasca, May 2016, <Article Source> Often, when entrepreneurs make the bold leap from employee of a corporation to leader of their own business, one of the first challenges they face is no longer having a person or group of people above them to set goals, deadlines and… Continue reading 10 Tips to Help Entrepreneurs Get Motivated