When you manage tens of millions of dollars in marketing budgets for the leading brands around the world, you are sure it’s the most influential position you can get.
A summary of 2 things I was wrong about, 1 thing I was right about, and 2 interesting questions:
I never considered having a podcast. I never considered writing a blog either.
It all started 11 years ago.
It was a month after I decided to leave my executive position as the VP of Marketing for Nokia in Israel. We managed to reach Nokia's highest targets in terms of market share, brand preference (+160%), and brand loyalty (+127%). But we mainly managed to gain back the market leadership crown, which had been stolen from us in 2003.
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100 episodes. And I never thought I would ever have my own company.
