Tag Archives: Twitter

Is there any chance for entrepreneurs to succeed with a physical electronic product?

During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products. And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.
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Guide: The three free, practical steps to researching and finding your market

What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be? Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission. Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.
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7 Startup Strategies For The Next Dot Com Billionaire

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. The reality is that if you build a business you love, you may in fact make big money, but if you start a business to get rich, you will probably fail.
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Top 8 cities for entrepreneurs around the world #Infographic

With the rapid advancement of the tech industry and digital industries it has never been easier to start a new business. Government around the world have taken note of the economic gain for supporting startup companies, with many offering grands, tax breaks and incentives to boost the appeal of their local areas as great start up cities.
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Is “content marketing” dead?

Felipe Barbosa asked a question on Inbound.org recently that generated a lot of great conversation, “Do you think content marketing will become so competitive that people will just ignore it?” Reposting my answer:
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10 New Leadership Attributes Drive Startup Success

10 New Leadership Attributes Drive Startup Success By Marty Zwilling, July 2016 <Article Source> The reigning theory in business has long been that “alpha” leaders make the best entrepreneurs. These are aggressive, results-driven achievers who assert control, and insist on a hierarchical organizational model. Yet I am seeing more and more success from “beta” startup…
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How to Get a Great ROI on Your Influencer Marketing Plan

How to Get a Great ROI on Your Influencer Marketing Plan By Murray Newlands, July 2016 <Article Source> To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for…
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Why Snapchat Is the New LinkedIn for Tech Startups

Why Snapchat Is the New LinkedIn for Tech Startups While Snapchat is by design a communication mobile app platform, it has also evolved into a social content platform. By Alex Moazed, May 2016 <Article Source> Snapchat's core interaction is simple; users take a picture or video and send that content to select individuals or broadcast that content…
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כנס הסושיאל הגדול בעולם הציג את הטרנדים המובילים בתחום כרגע

כנס הסושיאל הגדול בעולם הציג את הטרנדים המובילים בתחום כרגע חיות יוגב | מנכ"לית Gaia VSM | מאי 2016 <מקור הכתבה> אחת לשנה מתקיים בסן דייגו כנס הסושיאל מדיה הגדול בעולם, שמושך אליו את כל המוחות הגדולים בתעשיה. הנה כמה תובנות שעלו שם וכדאי לכם מאוד להכיר (more…)
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4 Ways to Save Time With Social Media Marketing Tools

4 Ways to Save Time With Social Media Marketing Tools By Cynthia Johnson, April 2016 <Article Source> Do you spend too much time adding customer data to spreadsheets? Looking for ways to automate some of your marketing tasks? If you’re creating content for a target audience, automated tools can free up your time to engage as a…
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