Tag Archives: Twitter

The good news – It’s going to be much easier for most entrepreneurs to reach their customers, The Bad news – You need to be human

The good news – It’s going to be much easier for most entrepreneurs to reach their customers, The Bad news – You need to be human
In a world when we constantly crave more time, sacrificing close to 50 hours of my so limited time looks a bit like, well, a very poor time management choice. And I’m not even in the business of social media! And yet, here I am, for the fifth year in a row. I wrote some 2000 words about this ‘Social Media Marketing World’ conference in my latest blog post, and hadn’t planned a follow up. However, while trying to digest the last three days, I realized that this conference has had a direct effect on more than 25% of my financial and business success the last two years and will probably have a much wider effect in the year to come.
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How to find your biggest market opportunity?

How to find your biggest market opportunity?
This post is about one of the best-kept secrets in business success; The technique to find more paying customers and achieve business success is not by convincing as many people as you can to buy your product or service; it’s about finding those people who need your product or service most and will be the first to buy your product or service and through them, finding the shortest road to success.
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Brian Hart had only inbound customers from the first day of his entrepreneurial business

Brian Hart had only inbound customers from the first day of his entrepreneurial business
Brian Hart is my podcast guest this week. I hadn’t known he was going to say that he’d never needed to look for customers when I invited him to be a guest on my show. I invited him because I’d read several of his articles on Inc. Magazine, learned about him through Twitter and LinkedIn, and thought he could bring value to my podcast listeners - most of whom are entrepreneurs.
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Is there any chance for entrepreneurs to succeed with a physical electronic product?

Is there any chance for entrepreneurs to succeed with a physical electronic product?
During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products. And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.
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Guide: The three free, practical steps to researching and finding your market

Guide: The three free, practical steps to researching and finding your market
What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be? Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission. Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.
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7 Startup Strategies For The Next Dot Com Billionaire

7 Startup Strategies For The Next Dot Com Billionaire
Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. The reality is that if you build a business you love, you may in fact make big money, but if you start a business to get rich, you will probably fail.
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Top 8 cities for entrepreneurs around the world #Infographic

Top 8 cities for entrepreneurs around the world #Infographic
With the rapid advancement of the tech industry and digital industries it has never been easier to start a new business. Government around the world have taken note of the economic gain for supporting startup companies, with many offering grands, tax breaks and incentives to boost the appeal of their local areas as great start up cities.
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Is “content marketing” dead?

Is “content marketing” dead?
Felipe Barbosa asked a question on Inbound.org recently that generated a lot of great conversation, “Do you think content marketing will become so competitive that people will just ignore it?” Reposting my answer:
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10 New Leadership Attributes Drive Startup Success

10 New Leadership Attributes Drive Startup Success
10 New Leadership Attributes Drive Startup Success By Marty Zwilling, July 2016 <Article Source> The reigning theory in business has long been that “alpha” leaders make the best entrepreneurs. These are aggressive, results-driven achievers who assert control, and insist on a hierarchical organizational model. Yet I am seeing more and more success from “beta” startup…
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How to Get a Great ROI on Your Influencer Marketing Plan

How to Get a Great ROI on Your Influencer Marketing Plan
How to Get a Great ROI on Your Influencer Marketing Plan By Murray Newlands, July 2016 <Article Source> To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for…
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Why Snapchat Is the New LinkedIn for Tech Startups

Why Snapchat Is the New LinkedIn for Tech Startups
Why Snapchat Is the New LinkedIn for Tech Startups While Snapchat is by design a communication mobile app platform, it has also evolved into a social content platform. By Alex Moazed, May 2016 <Article Source> Snapchat's core interaction is simple; users take a picture or video and send that content to select individuals or broadcast that content…
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