Tag Archives: Startup

5 questions to resolve when you make your marketing plan

5 questions to resolve when you make your marketing plan
5 questions to resolve when you make your startup marketing plan  Since I work with startup companies one thing is clear: they can be really messed up when they have to resolve their marketing strategy. I wanted to understand thire pain, so I made a short quest between ten pretty cool Israeli startups and asked…
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Startup marketing confession

Startup marketing confession
Startup marketing confession On one hand Israeli start-ups are alike – they are all facing similar phases. However, during our meetings with hundreds of start-ups, it seems every entrepreneur is facing tons of challenges by himself. This article is an opportunity to get into the mind and pain of one  start-up founder  each month. Almost twice…
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The 4 Dilemmas of Breakthrough Market Strategy for start-up

The 4 Dilemmas of Breakthrough Market Strategy for start-up
The 4 Dilemmas of Breakthrough Market Strategy for start-up What is Market Strategy? How will we make our product sell, and our Start-Up succeed? How should we address the market? Who are our best customers or consumers? Where will we find them? How will we make them buy our product? These are fundamental questions. Finding…
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