This post is about one of the best-kept secrets in business success;
The technique to find more paying customers and achieve business success is not by convincing as many people as you can to buy your product or service;
it’s about finding those people who need your product or service most and will be the first to buy your product or service and through them, finding the shortest road to success.
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The Eight Golden Rules of Entrepreneurial Marketing* Part 1
Entrepreneurs are aware of the need to maximize their company’s value (which is built on two foundations; the financial results [sales and profit] and its brand perception).
They also know that they have to market their startup and dedicate thought to the question of how to reach customers and make them want, seek out, use, and purchase the product. However, few entrepreneurs are aware of the fact that there are clear rules underlying marketing, in general, and the marketing of start-ups or entrepreneurial business, in particular. They also fail to realize that by following these rules, they will significantly increase their odds of making a quick breakthrough into the international market.
There are eight rules. The first four relate to the most basic questions of marketing a startup - the company's market strategy. The last four relate to reaching the customers and motivating them to buy and use the product.
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How a small marketing budget works for startups better than a big budget?
Lean marketing allows startups to grow revenues with fewer marketing resources and far greater results.
It’s high time to debunk one of the greatest myths in the marketing of startups. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing.
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Guide: The three free, practical steps to researching and finding your market
What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be?
Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission.
Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.
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Three Super Simple Hacks to Upgrade Your Startup Marketing
Marketing is not an easy job, especially for entrepreneurs and startups. There is always something, do you agree? The budget is never adequate, too much work meets not enough work force, and of course, the challenge in explaining an innovative product in our everyday simple words.
There are many articles about how video marketing, live video, and content can contribute to your website traffic and conversion rate. However, if they are just passing by your prospects, none of them will be relevant.
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How can Entrepreneurs build a strong startup brand
to maximize the company’s value from the first day?
Any business’ mission is to maximize the company’s value. For entrepreneurs building their business, it’s a must. Mark Zuckerberg issued Facebook for 100 billion dollars while the company’s net income and revenues were $1 billion on $3.71 billion in 2011. That’s called Branding.
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Is there a chance you are missing your best customers?
One of my most appreciated research companies today is CBInsight for their unique and priceless ongoing research, called Post Mortem. Post Mortem is research based on interviewing entrepreneurs about the reasons for their company’s failure.
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5 Reasons to fail with your startup marketing
In one of the many researches of why startups fail, we found that 42% of over 100 startup founders interviewed, said the number-one reason for failure is the lack of a market need for their product.
Without being involved with this specific research, I can assure you they are wrong! The Number-one reason their startup failed is because they didn't know who their initial and secondary target audience are, and therefor they weren’t able to get their potential customers use their product or service.
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How to make your commute less awful, from someone stuck in traffic 326 hours a year
How to make your commute less awful, from someone stuck in traffic 326 hours a year By Marguerite Ward, December 2016 <Article Source> http://www.gaia-vsm.com/wp-content/uploads/2017/02/How-to-make-your-commute-less-awful-from-someone-stuck-in-traffic-326-hours-a-year.mp4 In 2016, I spent the equivalent of 13 whole days, or 326 hours, in transit to and from work. Over that time, I learned that even a lengthy commute doesn't have to be…
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Israeli Start-up Marketing Weekly Review 204
Israeli Start-up Marketing Weekly Review 19.01.2017 - 25.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the entrepreneurial world, how to find the right target…
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Israeli Start-up Marketing Weekly Review 203
Israeli Start-up Marketing Weekly Review 12.01.2017 - 18.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the entrepreneurial world, how to find the right target…
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Israeli Start-up Marketing Weekly Review 202
Israeli Start-up Marketing Weekly Review 05.01.2017 - 11.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the entrepreneurial world, how to find the right target…
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Israeli Start-up Marketing Weekly Review 201
Israeli Start-up Marketing Weekly Review 29.12.2016 - 04.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the entrepreneurial world, how to find the right target…
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Israeli Start-up Marketing Weekly Review 200
Israeli Start-up Marketing Weekly Review 22.12.2016 - 28.12.2016 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the entrepreneurial world, how to find the right target…
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Israeli Start-up Marketing Weekly Review 199
Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more.
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