Tag Archives: marketing

SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?

SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?
As an entrepreneur, how should you choose which marketing activities to focus on? One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons. And I was devastated because they did everything right... Almost! The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable.  Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.
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The truth about the chances of an entrepreneur to succeed

The truth about the chances of an entrepreneur to succeed
This episode is the last and final part of my 1st year anniversary special events. The issue of entrepreneurial and startups success rate seems to be a major issue. There isn’t a question about the high chances of failure. Did you ever ask yourself why? 20 years ago, establishing a startup involved trying new and unfamiliar technologies, which had quite a high chance of failing. But today, most of the startups are about new habits or better ways to organize traditional processes. Most of the technology is mature, and it seems like there shouldn’t be such a high percentage of failing startups and entrepreneurial businesses.
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How come successful entrepreneurs fail?

How come successful entrepreneurs fail?
Because you can’t trust luck. But you can trust customers’ behavior, when tracked correctly. I was lucky to interview Marc Hemeon on my podcast. After scheduling the interview, Marc sent me a message making sure I know he quit Tech and is no longer part of the entrepreneurial world. Marc’s fantastic story is relevant for many entrepreneurs. “Today, I’m a ‘recovering entrepreneur’.” Marc told me. Last year, I closed a startup that I had founded in California; I sold my house and took a break from 20 years of tech. Right now I’m painting and doing art in the North Shore of Oahu.” Marc didn’t tell me right away that just before this last startup, he co-founded two very successful startups; Fflick, which was acquired by Google and YouTube a month after the launch while they surprisingly experienced a hype they couldn’t even dream of. The second was a startup he launched with his friend, it was an app for luxury watches and within less than two years they merged with the global leading company in the world of luxury watches.
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Are you using the best business model for your entrepreneurial business?

Are you using the best business model for your entrepreneurial business?
There are more options to make money today than ever We are celebrating the one year anniversary for my REACH OR MISS Podcast. If you had asked me two years ago if I would ever have a podcast, I would have thought you were mixing me with someone else. I never planned to leave my corporate marketing executive roles. But one day, I had an odd idea of inventing a new model of marketing for entrepreneurs and startups and went to establish my business. On my podcast (the one I never planned on starting), I interview successful entrepreneurs; most of who got up one morning and wrote a blog, or created a podcast, or launched a new direct PR model for entrepreneurs, and grew a company of 18 employees around it within a few years.
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There is a new kind of entrepreneur. If you are reading this, you are probably one of them.

There is a new kind of entrepreneur. If you are reading this, you are probably one of them.
John Lee Dumas (JLD) is the founder and host of the leading entrepreneurship podcast, Entrepreneurs on Fire, and is one of the founding fathers of this new age of entrepreneurship. John established his podcast after finding himself unhappy with traditional 9 to 5 jobs, and frustrated with the weekly podcasts he listened to on the road because there wasn’t enough content. So he decided to create a daily podcast for entrepreneurs. It quickly became a huge success and John, along with Kate Erickson, his partner, built a successful seven figures business around the podcast.
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How a small marketing budget works for startups better than a big budget?

How a small marketing budget works for startups better than a big budget?
Lean marketing allows startups to grow revenues with fewer marketing resources and far greater results. It’s high time to debunk one of the greatest myths in the marketing of startups. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing.
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Three Super Simple Hacks to Upgrade Your Startup Marketing

Three Super Simple Hacks to Upgrade Your Startup Marketing
Marketing is not an easy job, especially for entrepreneurs and startups. There is always something, do you agree? The budget is never adequate, too much work meets not enough work force, and of course, the challenge in explaining an innovative product in our everyday simple words. There are many articles about how video marketing, live video, and content can contribute to your website traffic and conversion rate. However, if they are just passing by your prospects, none of them will be relevant.
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How can Entrepreneurs build a strong startup brand

How can Entrepreneurs build a strong startup brand
to maximize the company’s value from the first day? Any business’ mission is to maximize the company’s value. For entrepreneurs building their business, it’s a must. Mark Zuckerberg issued Facebook for 100 billion dollars while the company’s net income and revenues were $1 billion on $3.71 billion in 2011. That’s called Branding.
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5 Reasons to fail with your startup marketing

5 Reasons to fail with your startup marketing
In one of the many researches of why startups fail, we found that 42% of over 100 startup founders interviewed, said the number-one reason for failure is the lack of a market need for their product. Without being involved with this specific research, I can assure you they are wrong! The Number-one reason their startup failed is because they didn't know who their initial and secondary target audience are, and therefor they weren’t able to get their potential customers use their product or service.
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The 10 Top Celebrity Startup Investors

The 10 Top Celebrity Startup Investors
The 10 Top Celebrity Startup Investors Ashton Kutcher, MC Hammer, and Madonna prove that celebrities have more to offer businesses than just endorsements. Some provide valuable startup capital and sage advice. By Laura Montini, February 2017 <Article Source> Big Moves Given that America's entertainment and tech capitals are located in the same state, it's no wonder that…
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Israeli Start-up Marketing Weekly Review 204

Israeli Start-up Marketing Weekly Review 204
Israeli Start-up Marketing Weekly Review 19.01.2017 - 25.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the  entrepreneurial world, how to find the right target…
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Israeli Start-up Marketing Weekly Review 203

Israeli Start-up Marketing Weekly Review 203
Israeli Start-up Marketing Weekly Review 12.01.2017 - 18.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the  entrepreneurial world, how to find the right target…
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