Three success stories you’d love about winning entrepre-neurial success with creative marketing Antoine Martel is a real estate investment expert from San Mateo, California. At the age of 23, he is an incredibly successful real estate investor with a business that buys and sells over 100 homes a year. Antoine became so successful at such a young age because of his creativity. Antoine’s creativity is not about “Let’s do the most brilliant shining campaign that will be irresistible and will bring us a lot of new clients.” No. It’s exactly the opposite approach that led Antoine to win over and over.Read more
It has never been easier to build a brand! As entrepreneur your biggest marketing asset today is you.
Whether you offer a product, a platform, or a service, customers today want to know the person behind them. As an entrepreneur, your biggest asset is you. The combination of customers’ need to know and trust whom they are buying from, along with the ease of availability and accessibility through social media, makes it easy and faster than ever to build your brand.Read more
How these three successful entrepreneurs build their market leadership
During the last month I interviewed Josh Steimleת Bea Pole-Bokor and Dorothéa Bozicolona-Volpe. There is something all of them are doing that enables them to shine and succeed. Learn how you can implement the same thing to your entrepreneurial business: During the last month, I interviewed three successful young entrepreneurs. I heard about them from different sources, and there wasn’t a practical reason they’ve all been in one month. Each of the became an entrepreneur differently. And yet, there is a close similarity in the way the three of them are creating their entrepreneurial business success. Let’s start in knowing a bit about them:Read more
The good news – It’s going to be much easier for most entrepreneurs to reach their customers, The Bad news – You need to be human
In a world when we constantly crave more time, sacrificing close to 50 hours of my so limited time looks a bit like, well, a very poor time management choice. And I’m not even in the business of social media! And yet, here I am, for the fifth year in a row. I wrote some 2000 words about this ‘Social Media Marketing World’ conference in my latest blog post, and hadn’t planned a follow up. However, while trying to digest the last three days, I realized that this conference has had a direct effect on more than 25% of my financial and business success the last two years and will probably have a much wider effect in the year to come.Read more
Social media can grow entrepreneurs’ success rate by hundreds percents
On a Delta flight to San Diego, which is a long 21 hour trip trip to the Social Media Marketing World 2019 for the fifth year. For me, the SMMW conference enables me to learn and understand where the world of social media is going. There are so many changes to watch and new ways to learn. Social media makes it possible to reach any human being (that uses a social network) directly. Never before on earth have there been channels and tools that enable direct connection between any two people around the world. Let’s look backward for a minute, to 1986. This was the year I joined the world of marketing. Originally, I planned to study engineering, but the stars pointed me in a different direction.Read more
How to find your biggest market opportunity?
This post is about one of the best-kept secrets in business success; The technique to find more paying customers and achieve business success is not by convincing as many people as you can to buy your product or service; it’s about finding those people who need your product or service most and will be the first to buy your product or service and through them, finding the shortest road to success.Read more
100 episodes. And I never thought I would ever have my own company.
When you manage tens of millions of dollars in marketing budgets for the leading brands around the world, you are sure it’s the most influential position you can get. A summary of 2 things I was wrong about, 1 thing I was right about, and 2 interesting questions: I never considered having a podcast. I never considered writing a blog either. It all started 11 years ago. It was a month after I decided to leave my executive position as the VP of Marketing for Nokia in Israel. We managed to reach Nokia's highest targets in terms of market share, brand preference (+160%), and brand loyalty (+127%). But we mainly managed to gain back the market leadership crown, which had been stolen from us in 2003.Read more
My Conclusions after (almost) 100 podcasting episodes: The 3 most important tips to help you gain ongoing growth of paying customers and business success
We are about to REACH 100 episodes of the REACH OR MISS podcast. And I can’t help but feel a bit sentimental about it. I want to discuss why I started this podcast, and address the question: did I achieve at least some of the main objective that brought me to launch this podcast almost two years ago (March 20th 2017, to be exact). I won’t tell the whole story now, just the main facts. In January 2008, after 21 years of executive marketing positions in leading multinational and local brands, I founded a company aiming to help entrepreneurs and startup founders become successful by winning market category leadership using the right marketing and sales approach.Read more
Are you an entrepreneur or a small business owner?
It’s not like someone can decide ‘You are an entrepreneur’, or ‘no, you are a small business owner’. However from the last eleven years I’ve been working with entrepreneurs and startup founders I have noticed, there are three main differences: At first, only startup founders were considered entrepreneurs. In time, a new type of entrepreneur evolved, who started small, aiming to earn money from the early stages, bring new ventures, and create a big difference in their field. Today, this trend has gone a step further. It seems like everyone is leaving their ‘9 to 5’ jobs to open their own business and calling themselves entrepreneurs.Read more
Brian Hart had only inbound customers from the first day of his entrepreneurial business
Brian Hart is my podcast guest this week. I hadn’t known he was going to say that he’d never needed to look for customers when I invited him to be a guest on my show. I invited him because I’d read several of his articles on Inc. Magazine, learned about him through Twitter and LinkedIn, and thought he could bring value to my podcast listeners - most of whom are entrepreneurs.Read more
The marketing technocrats are the second biggest danger to your entrepreneurial business success. You are the first.
I remember my first days as NOKIA VP of Marketing for the Israeli market. I came to NOKIA after more than 18 years of executive marketing positions with leading brands and multimillion dollar budgets. It was my first meeting with my internet manager - a new role in the marketing team. She looked at her reports and said: there were 335 thousand youth and young people viewing our last campaign. As I said, eighteen years a marketing manager and VP for leading brands, spent millions of dollars on different marketing activities and ads, but I had never known exactly how many people actually saw the campaigns.Read more
The Eight Golden Rules of Entrepreneurial Marketing* Part 2
This is the second part of the The Eight Golden Rules of Entrepreneurial Part 2 - The Next Four Golden Rules In the previous part, we defined the four most basic rules at the heart of customer focused market strategy. Any marketing success we have builds upon those basic rules.Read more
The Eight Golden Rules of Entrepreneurial Marketing* Part 1
Entrepreneurs are aware of the need to maximize their company’s value (which is built on two foundations; the financial results [sales and profit] and its brand perception). They also know that they have to market their startup and dedicate thought to the question of how to reach customers and make them want, seek out, use, and purchase the product. However, few entrepreneurs are aware of the fact that there are clear rules underlying marketing, in general, and the marketing of start-ups or entrepreneurial business, in particular. They also fail to realize that by following these rules, they will significantly increase their odds of making a quick breakthrough into the international market. There are eight rules. The first four relate to the most basic questions of marketing a startup - the company's market strategy. The last four relate to reaching the customers and motivating them to buy and use the product.Read more
Is there any chance for entrepreneurs to succeed with a physical electronic product?
During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products. And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.Read more
How entrepreneurs can build the best customer journey
Starting a new year is the perfect opportunity to introduce new things: Especially if it can lead you to new heights of paying customer and revenue. ...and it all starts with a triangle I joined Nokia in 2004 as the VP of marketing for the Israeli market and part of the international marketing team.Read more