Tag Archives: Marketing Tools

SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?

SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?
As an entrepreneur, how should you choose which marketing activities to focus on? One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons. And I was devastated because they did everything right... Almost! The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable.  Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.
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Israeli Start-up Marketing Weekly Review 203

Israeli Start-up Marketing Weekly Review 203
Israeli Start-up Marketing Weekly Review 12.01.2017 - 18.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the  entrepreneurial world, how to find the right target…
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4 Ways to Save Time With Social Media Marketing Tools

4 Ways to Save Time With Social Media Marketing Tools
4 Ways to Save Time With Social Media Marketing Tools By Cynthia Johnson, April 2016 <Article Source> Do you spend too much time adding customer data to spreadsheets? Looking for ways to automate some of your marketing tasks? If you’re creating content for a target audience, automated tools can free up your time to engage as a…
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100 Podcasts That Will Make You Smarter, Better, and Wiser

100 Podcasts That Will Make You Smarter, Better, and Wiser
100 Podcasts That Will Make You Smarter, Better, and Wiser Listen to these 100 podcasts and you will become wiser, smarter, and better at business and life. By Lolly Daskal <Article Source> Podcasting is a great way to learn and be inspired. It's a new use of technology that hearkens back to the original social medium, storytelling. If you…
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Israeli Start-up Marketing Weekly Review 155

Israeli Start-up Marketing Weekly Review This Week’s Best Marketing Tools And Tips For Startups   5.11.2015 – 11.11.2015                   בכל שבוע Gaia-VSM אוספת עבורך את המידע המעשי והמעניין ביותר ליזמים, על מנת לקדם את הידע על הטרנדים החמים, לנתח מחקרים רלוונטיים ועוד. הנושאים כוללים בניית אסטרטגיה שיווקית…
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Startup Marketing Workshop Highlights

Startup Marketing Workshop Highlights
Startup Marketing Workshop Highlights     On April 19 we conducted a Startup Marketing Workshop, at Cowork bay compound in Tel Aviv.   Hayut Yogev (CEO at Gaia-vsm) and Debbie Meltzer (Chief percolator at Impact PR & Premium Marketing Content), shared practical marketing tools.   We discussed what are the steps and questions every entrepreneur…
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Israeli Start-up Marketing Weekly Review 125

Israeli Start-up Marketing Weekly Review – “The Case For and Against Millennials as the Greatest Entrepreneurial Generation” 26.03.2015 - 01.04.2015                 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about…
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Marketing Tools For Today’s Marketer

      Marketing Tools For Today’s Marketer By Kathleen Smith, September 2014 Today’s marketers have to wear many hats: web developer, systems integrator, publicist, social media manager, email expert and so forth and so on. The good news is that the marketing tech industry has seen an overwhelming number of new vendors and tools to…
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Israeli Start-up Marketing Weekly Review 79

Israeli Start-up Marketing Weekly Review – “5 Reasons Brand Strategy and Social Media Should Work Together” 09.05.2014 – 15.05.2014               Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends,…
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Giving Thanks: 37 Best and Most Powerful Marketing Tools

        Giving Thanks: 37 Best and Most Powerful Marketing Tools NOVEMBER 25, 2013 BY JON LOOMER   On one hand, the “I’m thankful for…” blog posts this week are predictable and cliché. I didn’t plan on writing one.   But then I actually started thinking about all of the people and things I’m thankful…
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5 questions to resolve when you make your marketing plan

5 questions to resolve when you make your marketing plan
5 questions to resolve when you make your startup marketing plan  Since I work with startup companies one thing is clear: they can be really messed up when they have to resolve their marketing strategy. I wanted to understand thire pain, so I made a short quest between ten pretty cool Israeli startups and asked…
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