Market Analysis Archives - Gaia - Venture. Strategy. Marketing

How to find your biggest market opportunity?

This post is about one of the best-kept secrets in business success; The technique to find more paying customers and achieve business success is not by convincing as many people as you can to buy your product or service; it’s about finding those people who need your product or service most and will be the first to buy your product or service and through them, finding the shortest road to success.

How will Market Analysis help you in your fundraising?

Raising a fund for your startup is challenging. Often it can seem like an impossible mission. Yet, in my experience with hundreds of startup companies, your chances to get an investment to your startup will be based mainly on two factors: You are the type of founder the investors trusts to succeed. You manage to convince the investors there is true potential and need for your product in the market. These are the two things you should focus on in your presentation.

What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be? Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission. Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.

How to conduct a reliable market research for your start-up

There are many ways to conduct market research and entrepreneurs could use a variety of resources. This process could be confusing and overwhelming by endless information. It's not easy to decide what information relevant to your case, and how to reach out such crucial information.

8 Steps For Startups Market Analysis

8 Steps For Startups Market Analysis By Hila Wexler In the following slideshare we share 8 steps for startups market analysis that are needed in order to achieve a successful market strategy Newsletter Leave this field empty if you're human:

8 Steps for Startup Market Analysis You must do different kinds of research for your startup. However, before you make any new decision about your market strategy, we definitely recommended mapping the market where you are playing. If you plan to launch a new product, market analysis has to be the first thing to do.…

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