Tag Archives: Lean startup

How a small marketing budget works for startups better than a big budget?

Lean marketing allows startups to grow revenues with fewer marketing resources and far greater results. It’s high time to debunk one of the greatest myths in the marketing of startups. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing.
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Lean Marketing for Your Startup

Lean Marketing for Your Startup By Hayut Yogev, CEO of Gaia, a venture strategy marketing firm | 30.10.2016 Customer-oriented marketing allows you to grow revenues with fewer marketing resources and far greater results It’s high time to debunk one of the greatest myths in marketing of startups. In a conversation with the marketing manager of a startup…
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Israeli Start-up Marketing Weekly Review 72

Israeli Start-up Marketing Weekly Review - "7 Things You Can Do Right Now to Get Your Startup Covered by the Media" 21.03.2014 - 27.03.2014               Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to…
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Israeli Start-up Marketing Weekly Review 51

Israeli Start-up Marketing Weekly Review - "Startup Professionals Musings: Startups Must Tout Market Needs Before" 25.10.2013 - 31.10.2013               Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze…
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