Tag Archives: Lead Generation

SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?

As an entrepreneur, how should you choose which marketing activities to focus on? One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons. And I was devastated because they did everything right... Almost! The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable.  Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.
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Are you using the best business model for your entrepreneurial business?

There are more options to make money today than ever We are celebrating the one year anniversary for my REACH OR MISS Podcast. If you had asked me two years ago if I would ever have a podcast, I would have thought you were mixing me with someone else. I never planned to leave my corporate marketing executive roles. But one day, I had an odd idea of inventing a new model of marketing for entrepreneurs and startups and went to establish my business. On my podcast (the one I never planned on starting), I interview successful entrepreneurs; most of who got up one morning and wrote a blog, or created a podcast, or launched a new direct PR model for entrepreneurs, and grew a company of 18 employees around it within a few years.
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3 Stats to Help Your 2016 Social Media Marketing Strategy

          3 Stats to Help Your 2016 Social Media Marketing Strategy   By Deanna Zaucha, November 2015   As 2016 approaches, it’s a good time to reflect on the state of social media marketing in 2015, and decide which social media platforms you hope to grow in the next year.   Social Media Examiner put…
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Measuring The ROI Of Your Content Marketing

        Measuring The ROI Of Your Content Marketing by Nick Rojas   In the first part of the content marketing series, we discussed process–and the importance of setting goals for a content marketing strategy. In the second part, we discussed how to audit a content marketing plan, to further its effective reach.   In the third–and…
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How To Make Your Own Infographics [Fast & Easy]

      How To Make Your Own Infographics [Fast & Easy]   How to make your own infographics fast and easily, and why you need to start using them in your content marketing…   Let’s take a look at how inforgraphics are a critical pillar of content marketing today, what their advantages are, and…
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25 Things B2B Startups Need To Know About Social Media Marketing (Infographic)

      25 Things B2B Startups Need To Know About Social Media Marketing (Infographic) Posted by Kostas Papageorgiou on Jun 8, 2013 in Blog, Content Marketing   One of the most frequent questions I get asked is“Kostas, how can we use social media to benefit our startup?” My response  varies depending on their target audience. But for the most…
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5 Platforms for Start Up Lead Generation

5 Platforms for Start Up Lead Generation One of the most important goals of a business is simple: to generate sales. In order for a company to make revenue and sales, one of the roles of marketing teams is to bring the sales team quality-leads. Start-ups need to act fast and need leads quickly. Here…
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