Whether you offer a product, a platform, or a service, customers today want to know the person behind them. As an entrepreneur, your biggest asset is you. The combination of customers’ need to know and trust whom they are buying from, along with the ease of availability and accessibility through social media, makes it easy and faster than ever to build your brand.
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How this very special entrepreneur reached his Entrepreneurial Business Success?
Dr. Kevin Gazzara represents a different kind of entrepreneur - that’s why there is so much to learn from his journey
What are the practical steps needed to reach ongoing paying customers and business growth?
Dr. Kevin Gazzara answers the definition of a different kind of entrepreneur. Actually, the word ‘Entrepreneur’ wasn’t even relevant for Kevin for most of his 18 years of working at Intel.
However, Kevin made a promise that at the age of 50 he would leave Intel and go share his knowledge and vast experience with the world.
Kevin worked for Intel Corporation, holding management positions for Management and Leadership development, Intel University for the US, the Graduate Rotation Program, mentoring programs for Intel’s worldwide Human Resources Organization, and more.
He is also a faculty at Grand Canyon University, University of Phoenix, Drexel University, and Ohalo College.
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Is there any chance for entrepreneurs to succeed with a physical electronic product?
During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products.
And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.
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How entrepreneurs can build the best customer journey
Starting a new year is the perfect opportunity to introduce new things:
Especially if it can lead you to new heights of paying customer and revenue.
...and it all starts with a triangle
I joined Nokia in 2004 as the VP of marketing for the Israeli market and part of the international marketing team.
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SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?
As an entrepreneur, how should you choose which marketing activities to focus on?
One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons.
And I was devastated because they did everything right... Almost!
The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable.
Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.
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Reaching entrepreneurial business success through leading your (new) market category
I first discovered the idea of market category more than 20 years ago, in the book that became my guide in marketing, “22 Immutable Laws of Marketing” by Al Ries and Jack Trout. I was a young marketing manager that was, for the first time, responsible for leading the marketing and sales for the largest beekeeper and honey factory in the country.
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8 Movies That Increase Your IQ – #5 Will Test How Smart You Are
If you’re looking to boost your intelligence you can always read a book, surround yourself with educated people, learn a new skill and take care of your health by exercising, getting enough sleep and eating “brain foods.” You can even increase your intelligence by watching TV and movies from time-to-time.
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Israeli Start-up Marketing Weekly Review 203
Israeli Start-up Marketing Weekly Review 12.01.2017 - 18.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the entrepreneurial world, how to find the right target…
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How to conduct a reliable market research for your start-up
There are many ways to conduct market research and entrepreneurs could use a variety of resources. This process could be confusing and overwhelming by endless information. It's not easy to decide what information relevant to your case, and how to reach out such crucial information.
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What college students need to know before starting a business – TED Talk
This is an especially motivating talk which will definitely inspire you. Jan Bednar shares his startup story and the three key things that have helped him succeed in his entrepreneurial journey.
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Is “content marketing” dead?
Felipe Barbosa asked a question on Inbound.org recently that generated a lot of great conversation, “Do you think content marketing will become so competitive that people will just ignore it?” Reposting my answer:
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3 Marketing Secrets I’ve Learned From Pixar, South Park and Star Wars
3 Marketing Secrets I've Learned From Pixar, South Park and Star Wars The best product or idea in the world won't save you unless you have the ability to captivate your customers. By Bryan Adams, September 2016 <Article Source> We live in an age of unrivaled opportunity. But with that opportunity comes a caveat: You need…
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This Eyewear Startup Was Turned Away by 10 Factories. Two Years Later, Its Frames Will Be in 500 Stores.
This Eyewear Startup Was Turned Away by 10 Factories. Two Years Later, Its Frames Will Be in 500 Stores. By Catherine Clifford, May 2016 <Article Source> When Konrad Billetz was looking for a manufacturing partner for his interchangeable eyewear startup, he turned to Alibaba.com to search for factories. He hoped he’d find one that would…
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5 Brilliant Business Ideas to Inspire Your Next Company
5 Brilliant Business Ideas to Inspire Your Next Company Want to start a new venture, but don't know what's most ripe for disruption? Check out these fast-growing industries to help come up with your next company. By Will Yakowicz, May 2016, <Article Source> As an entrepreneur, there are seemingly endless business possibilities when you're trying to build…
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3 Things to Learn From the Ultimate Entrepreneurs
3 Things to Learn From the Ultimate Entrepreneurs By Greg Hong, May 2016, <Article Source> You’ve got a great idea. It won’t make you a millionaire overnight, but you’ve done your research and there isn’t anyone out there doing it right. You start talking to a few friends, tap all your savings and get a little…
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