Tag Archives: Journey

Is there any chance for entrepreneurs to succeed with a physical electronic product?

During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products. And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.
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How entrepreneurs can build the best customer journey

Starting a new year is the perfect opportunity to introduce new things: Especially if it can lead you to new heights of paying customer and revenue. ...and it all starts with a triangle I joined Nokia in 2004 as the VP of marketing for the Israeli market and part of the international marketing team.
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SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?

As an entrepreneur, how should you choose which marketing activities to focus on? One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons. And I was devastated because they did everything right... Almost! The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable.  Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.
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8 Movies That Increase Your IQ – #5 Will Test How Smart You Are

If you’re looking to boost your intelligence you can always read a book, surround yourself with educated people, learn a new skill and take care of your health by exercising, getting enough sleep and eating “brain foods.” You can even increase your intelligence by watching TV and movies from time-to-time.
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Israeli Start-up Marketing Weekly Review 203

Israeli Start-up Marketing Weekly Review 12.01.2017 - 18.01.2017 Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more. The topics include building a winning marketing strategy, news from the  entrepreneurial world, how to find the right target…
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How to conduct a reliable market research for your start-up

There are many ways to conduct market research and entrepreneurs could use a variety of resources. This process could be confusing and overwhelming by endless information. It's not easy to decide what information relevant to your case, and how to reach out such crucial information.
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Is “content marketing” dead?

Felipe Barbosa asked a question on Inbound.org recently that generated a lot of great conversation, “Do you think content marketing will become so competitive that people will just ignore it?” Reposting my answer:
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3 Marketing Secrets I’ve Learned From Pixar, South Park and Star Wars

3 Marketing Secrets I've Learned From Pixar, South Park and Star Wars The best product or idea in the world won't save you unless you have the ability to captivate your customers. By Bryan Adams, September 2016 <Article Source> We live in an age of unrivaled opportunity. But with that opportunity comes a caveat: You need…
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5 Brilliant Business Ideas to Inspire Your Next Company

5 Brilliant Business Ideas to Inspire Your Next Company Want to start a new venture, but don't know what's most ripe for disruption? Check out these fast-growing industries to help come up with your next company. By Will Yakowicz, May 2016, <Article Source> As an entrepreneur, there are seemingly endless business possibilities when you're trying to build…
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3 Things to Learn From the Ultimate Entrepreneurs

3 Things to Learn From the Ultimate Entrepreneurs By Greg Hong, May 2016, <Article Source> You’ve got a great idea. It won’t make you a millionaire overnight, but you’ve done your research and there isn’t anyone out there doing it right. You start talking to a few friends, tap all your savings and get a little…
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Story for Business: How to Create Stories That Move People to Act

Story for Business: How to Create Stories That Move People to Act By Michael Stelzner, April 2016 <Article Source> Do you use stories to engage your audience? Want to see how powerful stories can be? To discover how to create stories for business that move people to act, I interview Park Howell. (more…)
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5 Signs Your Startup Is Destined to Fail

5 Signs Your Startup Is Destined to Fail By Jayson Demers <Article Source> I’ve been in the entrepreneurial community long enough to have seen some strange things. I’ve seen good businesses go under. I’ve seen seemingly thriving startups suffer from cash-flow problems. I’ve also seen some under-the-radar contenders emerge out of nowhere to take over an…
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