Tag Archives: Hayut Yogev

The good news – It’s going to be much easier for most entrepreneurs to reach their customers, The Bad news – You need to be human

The good news – It’s going to be much easier for most entrepreneurs to reach their customers, The Bad news – You need to be human
In a world when we constantly crave more time, sacrificing close to 50 hours of my so limited time looks a bit like, well, a very poor time management choice. And I’m not even in the business of social media! And yet, here I am, for the fifth year in a row. I wrote some 2000 words about this ‘Social Media Marketing World’ conference in my latest blog post, and hadn’t planned a follow up. However, while trying to digest the last three days, I realized that this conference has had a direct effect on more than 25% of my financial and business success the last two years and will probably have a much wider effect in the year to come.
Read more

How a small marketing budget works for startups better than a big budget?

How a small marketing budget works for startups better than a big budget?
Lean marketing allows startups to grow revenues with fewer marketing resources and far greater results. It’s high time to debunk one of the greatest myths in the marketing of startups. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing.
Read more

How can Entrepreneurs build a strong startup brand

How can Entrepreneurs build a strong startup brand
to maximize the company’s value from the first day? Any business’ mission is to maximize the company’s value. For entrepreneurs building their business, it’s a must. Mark Zuckerberg issued Facebook for 100 billion dollars while the company’s net income and revenues were $1 billion on $3.71 billion in 2011. That’s called Branding.
Read more

5 Reasons to fail with your startup marketing

5 Reasons to fail with your startup marketing
In one of the many researches of why startups fail, we found that 42% of over 100 startup founders interviewed, said the number-one reason for failure is the lack of a market need for their product. Without being involved with this specific research, I can assure you they are wrong! The Number-one reason their startup failed is because they didn't know who their initial and secondary target audience are, and therefor they weren’t able to get their potential customers use their product or service.
Read more

Lean Marketing for Your Startup

Lean Marketing for Your Startup
Lean Marketing for Your Startup By Hayut Yogev, CEO of Gaia, a venture strategy marketing firm | 30.10.2016 Customer-oriented marketing allows you to grow revenues with fewer marketing resources and far greater results It’s high time to debunk one of the greatest myths in marketing of startups. In a conversation with the marketing manager of a startup…
Read more

Startup Marketing Workshop Highlights

Startup Marketing Workshop Highlights
Startup Marketing Workshop Highlights     On April 19 we conducted a Startup Marketing Workshop, at Cowork bay compound in Tel Aviv.   Hayut Yogev (CEO at Gaia-vsm) and Debbie Meltzer (Chief percolator at Impact PR & Premium Marketing Content), shared practical marketing tools.   We discussed what are the steps and questions every entrepreneur…
Read more

5 questions to resolve when you make your marketing plan

5 questions to resolve when you make your marketing plan
5 questions to resolve when you make your startup marketing plan  Since I work with startup companies one thing is clear: they can be really messed up when they have to resolve their marketing strategy. I wanted to understand thire pain, so I made a short quest between ten pretty cool Israeli startups and asked…
Read more

Startup marketing confession

Startup marketing confession
Startup marketing confession On one hand Israeli start-ups are alike – they are all facing similar phases. However, during our meetings with hundreds of start-ups, it seems every entrepreneur is facing tons of challenges by himself. This article is an opportunity to get into the mind and pain of one  start-up founder  each month. Almost twice…
Read more

The 4 Dilemmas of Breakthrough Market Strategy for start-up

The 4 Dilemmas of Breakthrough Market Strategy for start-up
The 4 Dilemmas of Breakthrough Market Strategy for start-up What is Market Strategy? How will we make our product sell, and our Start-Up succeed? How should we address the market? Who are our best customers or consumers? Where will we find them? How will we make them buy our product? These are fundamental questions. Finding…
Read more