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It has never been easier to build a brand! As entrepreneur your biggest marketing asset today is you.

Whether you offer a product, a platform, or a service, customers today want to know the person behind them. As an entrepreneur, your biggest asset is you. The combination of customers’ need to know and trust whom they are buying from, along with the ease of availability and accessibility through social media, makes it easy and faster than ever to build your brand.

During the last month I interviewed Josh Steimleת Bea Pole-Bokor and Dorothéa Bozicolona-Volpe. There is something all of them are doing that enables them to shine and succeed. Learn how you can implement the same thing to your entrepreneurial business: During the last month, I interviewed three successful young entrepreneurs. I heard about them from different sources, and there wasn’t a practical reason they’ve all been in one month. Each of the became an entrepreneur differently. And yet, there is a close similarity in the way the three of them are creating their entrepreneurial business success. Let’s start in knowing a bit about them:

In a world when we constantly crave more time, sacrificing close to 50 hours of my so limited time looks a bit like, well, a very poor time management choice. And I’m not even in the business of social media! And yet, here I am, for the fifth year in a row. I wrote some 2000 words about this ‘Social Media Marketing World’ conference in my latest blog post, and hadn’t planned a follow up. However, while trying to digest the last three days, I realized that this conference has had a direct effect on more than 25% of my financial and business success the last two years and will probably have a much wider effect in the year to come.

How to find your biggest market opportunity?

This post is about one of the best-kept secrets in business success; The technique to find more paying customers and achieve business success is not by convincing as many people as you can to buy your product or service; it’s about finding those people who need your product or service most and will be the first to buy your product or service and through them, finding the shortest road to success.

When you manage tens of millions of dollars in marketing budgets for the leading brands around the world, you are sure it’s the most influential position you can get. A summary of 2 things I was wrong about, 1 thing I was right about, and 2 interesting questions: I never considered having a podcast. I never considered writing a blog either. It all started 11 years ago. It was a month after I decided to leave my executive position as the VP of Marketing for Nokia in Israel. We managed to reach Nokia's highest targets in terms of market share, brand preference (+160%), and brand loyalty (+127%). But we mainly managed to gain back the market leadership crown, which had been stolen from us in 2003.

During my first 22 years of marketing and sales, I worked only with physical products, like food, suits, batteries, and mobile phones. Mainly, but not only, consumer products. And then in 2008, I began working with startups and entrepreneurs, and shifted my focus to mainly software, systems, online platforms, and etc. There were very few consumer electronics products in the startup nation at that point.

I love the story of how Google chose their name. It shows an interesting process of naming a new startup or entrepreneurship. How to choose the best name and logo for my business is one of the most asked questions among entrepreneurs and new business owners. It makes sense. First, because this is what we do, right? When a new baby is born, the first thing we do is give them a name. The name differentiates us from every other person in the world -together with many other parameters- still; everything starts with the name.

The truth about the chances of an entrepreneur to succeed

This episode is the last and final part of my 1st year anniversary special events. The issue of entrepreneurial and startups success rate seems to be a major issue. There isn’t a question about the high chances of failure. Did you ever ask yourself why? 20 years ago, establishing a startup involved trying new and unfamiliar technologies, which had quite a high chance of failing. But today, most of the startups are about new habits or better ways to organize traditional processes. Most of the technology is mature, and it seems like there shouldn’t be such a high percentage of failing startups and entrepreneurial businesses.

Are you using the best business model for your entrepreneurial business?

There are more options to make money today than ever We are celebrating the one year anniversary for my REACH OR MISS Podcast. If you had asked me two years ago if I would ever have a podcast, I would have thought you were mixing me with someone else. I never planned to leave my corporate marketing executive roles. But one day, I had an odd idea of inventing a new model of marketing for entrepreneurs and startups and went to establish my business. On my podcast (the one I never planned on starting), I interview successful entrepreneurs; most of who got up one morning and wrote a blog, or created a podcast, or launched a new direct PR model for entrepreneurs, and grew a company of 18 employees around it within a few years.

I first discovered the idea of market category more than 20 years ago, in the book that became my guide in marketing, “22 Immutable Laws of Marketing” by Al Ries and Jack Trout. I was a young marketing manager that was, for the first time, responsible for leading the marketing and sales for the largest beekeeper and honey factory in the country.

What if I conduct consumers’ research in the 19th century in Thomas Edison’s times, and ask whether they are going to use the electric light bulb, what would their answer be? Market research is one of the trickiest things for entrepreneurs. Trying to understand market behavior for a product, which doesn’t exist yet, based on a need that, many times, the customers are not totally aware of is a tough mission. Yet, entrepreneurs are required to provide market insights as well as customers’ analysis in the situation of fund raising and financial planning, as well as in order to gain customers and to build brand perception – the two core elements of a company’s value.

Three Super Simple Hacks to Upgrade Your Startup Marketing

Marketing is not an easy job, especially for entrepreneurs and startups. There is always something, do you agree? The budget is never adequate, too much work meets not enough work force, and of course, the challenge in explaining an innovative product in our everyday simple words. There are many articles about how video marketing, live video, and content can contribute to your website traffic and conversion rate. However, if they are just passing by your prospects, none of them will be relevant.

to maximize the company’s value from the first day? Any business’ mission is to maximize the company’s value. For entrepreneurs building their business, it’s a must. Mark Zuckerberg issued Facebook for 100 billion dollars while the company’s net income and revenues were $1 billion on $3.71 billion in 2011. That’s called Branding.

Guest Post - 139 Facts about Instagram One Should Be Aware of in 2017 By WebsiteBuilder.org Instagram is a mobile photography application that Facebook bought for $1 billion in 2012. Let’s see how it all started and lead to the BIG take over and how the company is doing now. This is 139 facts and…

The 10 Top Celebrity Startup Investors Ashton Kutcher, MC Hammer, and Madonna prove that celebrities have more to offer businesses than just endorsements. Some provide valuable startup capital and sage advice. By Laura Montini, February 2017 <Article Source> Big Moves Given that America's entertainment and tech capitals are located in the same state, it's no wonder that…

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100 episodes. And I never thought I would ever have my own company.

Is there any chance for entrepreneurs to succeed with a physical electronic product?

How important are the name and logo for your entrepreneurial business, really?

Are you using the best business model for your entrepreneurial business?

Reaching entrepreneurial business success through leading your (new) market category

How can Entrepreneurs build a strong startup brand

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