As an entrepreneur, how should you choose which marketing activities to focus on?
One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons.
And I was devastated because they did everything right... Almost!
The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable.
Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.
Read more
6 Things You Can Do Right Now to Increase Email Signups
It’s no secret that maintaining a blog on your website takes a lot of hard work and dedication. Doing research, writing high quality content and sticking to the publishing schedule does not come easy.
Read more
The Benefits of Email Marketing for Small Businesses
The Benefits of Email Marketing for Small Businesses By Eric Krattenstein, January 2016 <Article Source> Marketing has changed significantly in the last several decades. Technological advancements in the field have given birth to platforms like social media and search engine marketing, leaving marketers with no shortage of channels to leverage. Just last year, the Direct Marketing…
Read more
Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business By VerticalResponse, November 2015 As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer.…
Read more
Simple Steps to Optimizing Your Email Marketing Campaigns
Simple Steps to Optimizing Your Email Marketing Campaigns Four Tips for Developing Engaging Emails That Result in Increased ROI By Joseph Brady, October 2015 As the world of business increasingly focuses on mobile marketing and social media, email marketing has come to be viewed as somewhat "old school." Even so,…
Read more
15 Ways to Grow Your Business This Year
15 Ways to Grow Your Business This Year By Joe Sweeney Posted on January 01, 2015 When I look back at my 15 years of business, people often ask what my specialty is. With a diverse background in startups, working in finance, a former business address on Wall Street, and as the co-founder…
Read more
Marketing Tools For Today’s Marketer
Marketing Tools For Today’s Marketer By Kathleen Smith, September 2014 Today’s marketers have to wear many hats: web developer, systems integrator, publicist, social media manager, email expert and so forth and so on. The good news is that the marketing tech industry has seen an overwhelming number of new vendors and tools to…
Read more
Why Blogs Fail …and a simple trick that will make yours succeed
Why Blogs Fail …and a simple trick that will make yours succeed There’s a simple reason that most bloggers fail. They give up. They start with big plans and high hopes, but they never budget the time to make it sustainable. They’re set up to fail before they begin. A blog…
Read more
7 Marketing Diagrams That Explain Content Marketing
7 Marketing Diagrams That Explain Content Marketing JULY 2014 by Andy Crestodina When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain interrelated concepts and tricky ideas. Nothing makes a muddy post clear like a good visual. So for this post, we’re dusting off the sketchbook. Here…
Read more
Israeli Start-up Marketing Weekly Review 79
Israeli Start-up Marketing Weekly Review – “5 Reasons Brand Strategy and Social Media Should Work Together” 09.05.2014 – 15.05.2014 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends,…
Read more
Israeli Start-up Marketing Weekly Review 62
Israeli Start-up Marketing Weekly Review - "How To Build Your Startup’s Social Media Brand" 10.01.2014 - 16.01.2014 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze relevant…
Read more
Giving Thanks: 37 Best and Most Powerful Marketing Tools
Giving Thanks: 37 Best and Most Powerful Marketing Tools NOVEMBER 25, 2013 BY JON LOOMER On one hand, the “I’m thankful for…” blog posts this week are predictable and cliché. I didn’t plan on writing one. But then I actually started thinking about all of the people and things I’m thankful…
Read more
Israeli Start-up Marketing Weekly Review 38
Israeli Start-up Marketing Weekly Review - "Video: Startup Tips from Mark Zuckerberg" 26.07.2013 - 01.08.2013 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze relevant case studies…
Read more