Tag Archives: Content

How entrepreneurs can build the best customer journey

Starting a new year is the perfect opportunity to introduce new things: Especially if it can lead you to new heights of paying customer and revenue. ...and it all starts with a triangle I joined Nokia in 2004 as the VP of marketing for the Israeli market and part of the international marketing team.
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SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?

As an entrepreneur, how should you choose which marketing activities to focus on? One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons. And I was devastated because they did everything right... Almost! The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable.  Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.
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The truth about the chances of an entrepreneur to succeed

This episode is the last and final part of my 1st year anniversary special events. The issue of entrepreneurial and startups success rate seems to be a major issue. There isn’t a question about the high chances of failure. Did you ever ask yourself why? 20 years ago, establishing a startup involved trying new and unfamiliar technologies, which had quite a high chance of failing. But today, most of the startups are about new habits or better ways to organize traditional processes. Most of the technology is mature, and it seems like there shouldn’t be such a high percentage of failing startups and entrepreneurial businesses.
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There is a new kind of entrepreneur. If you are reading this, you are probably one of them.

John Lee Dumas (JLD) is the founder and host of the leading entrepreneurship podcast, Entrepreneurs on Fire, and is one of the founding fathers of this new age of entrepreneurship. John established his podcast after finding himself unhappy with traditional 9 to 5 jobs, and frustrated with the weekly podcasts he listened to on the road because there wasn’t enough content. So he decided to create a daily podcast for entrepreneurs. It quickly became a huge success and John, along with Kate Erickson, his partner, built a successful seven figures business around the podcast.
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How a small marketing budget works for startups better than a big budget?

Lean marketing allows startups to grow revenues with fewer marketing resources and far greater results. It’s high time to debunk one of the greatest myths in the marketing of startups. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing.
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Three Super Simple Hacks to Upgrade Your Startup Marketing

Marketing is not an easy job, especially for entrepreneurs and startups. There is always something, do you agree? The budget is never adequate, too much work meets not enough work force, and of course, the challenge in explaining an innovative product in our everyday simple words. There are many articles about how video marketing, live video, and content can contribute to your website traffic and conversion rate. However, if they are just passing by your prospects, none of them will be relevant.
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8 Movies That Increase Your IQ – #5 Will Test How Smart You Are

If you’re looking to boost your intelligence you can always read a book, surround yourself with educated people, learn a new skill and take care of your health by exercising, getting enough sleep and eating “brain foods.” You can even increase your intelligence by watching TV and movies from time-to-time.
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How to make your commute less awful, from someone stuck in traffic 326 hours a year

How to make your commute less awful, from someone stuck in traffic 326 hours a year By Marguerite Ward, December 2016 <Article Source>   http://www.gaia-vsm.com/wp-content/uploads/2017/02/How-to-make-your-commute-less-awful-from-someone-stuck-in-traffic-326-hours-a-year.mp4   In 2016, I spent the equivalent of 13 whole days, or 326 hours, in transit to and from work. Over that time, I learned that even a lengthy commute doesn't have to be…
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7 Startup Strategies For The Next Dot Com Billionaire

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. The reality is that if you build a business you love, you may in fact make big money, but if you start a business to get rich, you will probably fail.
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