Tag Archives: Branding

How important are the name and logo for your entrepreneurial business, really?

I love the story of how Google chose their name. It shows an interesting process of naming a new startup or entrepreneurship. How to choose the best name and logo for my business is one of the most asked questions among entrepreneurs and new business owners. It makes sense. First, because this is what we do, right? When a new baby is born, the first thing we do is give them a name. The name differentiates us from every other person in the world -together with many other parameters- still; everything starts with the name.
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How can Entrepreneurs build a strong startup brand

to maximize the company’s value from the first day? Any business’ mission is to maximize the company’s value. For entrepreneurs building their business, it’s a must. Mark Zuckerberg issued Facebook for 100 billion dollars while the company’s net income and revenues were $1 billion on $3.71 billion in 2011. That’s called Branding.
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The 10 Top Celebrity Startup Investors

The 10 Top Celebrity Startup Investors Ashton Kutcher, MC Hammer, and Madonna prove that celebrities have more to offer businesses than just endorsements. Some provide valuable startup capital and sage advice. By Laura Montini, February 2017 <Article Source> Big Moves Given that America's entertainment and tech capitals are located in the same state, it's no wonder that…
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10 Things I wish I’d Known Before Becoming An Entrepreneur

10 Things I wish I'd Known Before Becoming An Entrepreneur (Infographic) Things which would have saved me a lot of time, effort and heartache By Gordon Tredgold, September 2016 <Article Source> For 5 years I worked as a senior vice president for a Fortune 100 company running IT Services for 48,000 end-users on a global scale.…
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Why This Startup’s Tomboy Underwear Is Flying Off the Shelves

Why This Startup's Tomboy Underwear Is Flying Off the Shelves The co-founders of TomboyX think it's time for women's underwear to get a bit more ... reasonable. By Kimberly Weisul, July 2016 <Article Source> All Fran Dunaway wanted was a cool shirt. "Something like Robert Graham, but for women," she says, referring to the colorful men's…
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Story for Business: How to Create Stories That Move People to Act

Story for Business: How to Create Stories That Move People to Act By Michael Stelzner, April 2016 <Article Source> Do you use stories to engage your audience? Want to see how powerful stories can be? To discover how to create stories for business that move people to act, I interview Park Howell. (more…) Contact Us
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7 Ways to Attract Millions of People to Your Brand

7 Ways to Attract Millions of People to Your Brand By Daniel Ally, February 2016 <Article Source> Would you like to build a brand that reaches millions of people? Whether your brand is about you, your company, or both, you can draw the attention of millions of people. Depending on how you've positioned your brand, you can have a deep…
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100 Podcasts That Will Make You Smarter, Better, and Wiser

100 Podcasts That Will Make You Smarter, Better, and Wiser Listen to these 100 podcasts and you will become wiser, smarter, and better at business and life. By Lolly Daskal <Article Source> Podcasting is a great way to learn and be inspired. It's a new use of technology that hearkens back to the original social medium, storytelling. If you…
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How Two Brothers Turned a $300 Cooler Into a $450 Million Cult Brand

How Two Brothers Turned a $300 Cooler Into a $450 Million Cult Brand When two frustrated fishermen set out to reinvent the cooler, they didn't expect to upend an industry. By Bill Saporito, February 2016 <Article Source> Ryan Seiders handles a fishing rod like Harry Potter does a wand. We're floating down the Colorado River near Austin,…
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Why Your Business Should Publish eBooks (And How To Do It Effectively)

      Why Your Business Should Publish eBooks (And How To Do It Effectively) Publishing eBooks is an easy way to build authority, credibility and thought leadership   By Jawad Khan, October 2015   eBooks have been around for almost 20 years now. However, it wasn’t until the smartphone and mobile revolution that the eBook…
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Here’s How Startups Actually Start Up

          Here’s How Startups Actually Start Up   By John Patrick Pullen, August 2015   Explained in plain English   There’s a sucker born every day — or so they say. But the way startup fever has been spreading across the land, it almost feels more like there’s a Zuckerberg being…
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7 Harsh Truths That Will Make You a Better Entrepreneur

      7 Harsh Truths That Will Make You a Better Entrepreneur   The sooner you recognize and understand these harsh truths, the sooner you can become a better entrepreneur.   By Sujan Patel, May 2015     I'm not sure who originally shared the quote below, but it's one of the best summaries of…
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Israeli Start-up Marketing Weekly Review 108

Israeli Start-up Marketing Weekly Review – “Don’t Make These 9 Common SEO Mistakes” 27.11.2014 - 03.12.2014                 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new trends, analyze relevant…
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The Five Marketing Must-Haves of an Online Startup

        The Five Marketing Must-Haves of an Online Startup By Neil Patel   Startups are often strapped for cash, crunched for time, and slammed with responsibilities. This kind of lean and agile operations need a particular kind of marketing power.   Startups can’t do every marketing activity in the book. They certainly can’t…
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