In one of the many researches of why startups fail, we found that 42% of over 100 startup founders interviewed, said the number-one reason for failure is the lack of a market need for their product.
Without being involved with this specific research, I can assure you they are wrong! The Number-one reason their startup failed is because they didn't know who their initial and secondary target audience are, and therefor they weren’t able to get their potential customers use their product or service.
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The 10 Top Celebrity Startup Investors
The 10 Top Celebrity Startup Investors Ashton Kutcher, MC Hammer, and Madonna prove that celebrities have more to offer businesses than just endorsements. Some provide valuable startup capital and sage advice. By Laura Montini, February 2017 <Article Source> Big Moves Given that America's entertainment and tech capitals are located in the same state, it's no wonder that…
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“My mind is always racing” – 3 valuable lessons from Justin Bieber
"My mind is always racing" – 3 valuable lessons from Justin Bieber By Zahi Fish, February 2017 The worldwide 23 year old superstar might not be your cup of tea, but you have to admit, you would be surprised if I tell you that we all have something to learn from him. Won’t you? Other…
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These Are The Startups You Should Watch In 2017
2017 is about to see a lot more IPO activity thanks to a quiet 2016 and an improving appetite thanks to political and economic pressures lessoning. Snap will most likely be the highlight but as the big boys go bigger, the small guys are still slogging away trying to change the world.
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What Marketing Trends Your Startup Needs To Know About In 2017
This isn’t your normal post about forecasting trends. Because, well, it doesn’t focus on the forecast. The future is unpredictable. Trends are never guaranteed. So to mitigate our susceptibility to market volatility, we need to plan our marketing strategies around transience. What’s the best way to plan for something we don’t know? Plan for something we know.
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Israeli Start-up Marketing Weekly Review 197
Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more.
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Israeli Start-up Marketing Weekly Review 194
Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more.
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5 Reasons Startups Should Be Using Explainer Videos
If you’ve been paying attention lately, you’ve probably noticed that explainer videos are becoming increasingly common all over the Internet, including on websites and on their social media pages. So if you run a startup business right now, you should be looking into hiring the right team, like the pros at Spiel, to create high quality explainer videos that you can post and allow others to share to help promote your brand.
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Israeli Start-up Marketing Weekly Review 192
Every week Gaia-VSM collects the most relevant, interesting and practical information on marketing for entrepreneurs, to promote the knowledge of the hottest trends, to analyze relevant studies and more.
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25 Fantastic Examples of Brands Using Instagram
With more than 400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It’s more than just a photo-sharing site -- it’s a way to engage fans and show off the best side of your business. Just look at this list of 25 companies that have mastered their brand focus on Instagram.
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5 Unique Ways to Build Your Brand Like the Big Companies Do
5 Unique Ways to Build Your Brand Like the Big Companies Do By Wendy Keller September 2016 <Article Source> If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you. (more…) Contact Us
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The Importance of Standing Out in Business
The Importance of Standing Out in Business Focus on what makes you distinct to separate yourself from the crowd. By Entrepreneurs’ Organisation, September 2016 <Article Source> Winnie Hart, an Entrepreneurs' Organization (EO) member from Houston, is the co-founder of Twin Engine, a strategic marketing and brand strategy firm. We asked Winnie about the importance in standing…
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3 Marketing Secrets I’ve Learned From Pixar, South Park and Star Wars
3 Marketing Secrets I've Learned From Pixar, South Park and Star Wars The best product or idea in the world won't save you unless you have the ability to captivate your customers. By Bryan Adams, September 2016 <Article Source> We live in an age of unrivaled opportunity. But with that opportunity comes a caveat: You need…
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10 New Leadership Attributes Drive Startup Success
10 New Leadership Attributes Drive Startup Success By Marty Zwilling, July 2016 <Article Source> The reigning theory in business has long been that “alpha” leaders make the best entrepreneurs. These are aggressive, results-driven achievers who assert control, and insist on a hierarchical organizational model. Yet I am seeing more and more success from “beta” startup…
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How to Get a Great ROI on Your Influencer Marketing Plan
How to Get a Great ROI on Your Influencer Marketing Plan By Murray Newlands, July 2016 <Article Source> To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for…
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