When you manage tens of millions of dollars in marketing budgets for the leading brands around the world, you are sure it’s the most influential position you can get.
A summary of 2 things I was wrong about, 1 thing I was right about, and 2 interesting questions:
I never considered having a podcast. I never considered writing a blog either.
It all started 11 years ago.
It was a month after I decided to leave my executive position as the VP of Marketing for Nokia in Israel. We managed to reach Nokia's highest targets in terms of market share, brand preference (+160%), and brand loyalty (+127%). But we mainly managed to gain back the market leadership crown, which had been stolen from us in 2003.
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How to Get a Great ROI on Your Influencer Marketing Plan
How to Get a Great ROI on Your Influencer Marketing Plan By Murray Newlands, July 2016 <Article Source> To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for…
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Israeli Start-up Marketing Weekly Review 59
Israeli Start-up Marketing Weekly Review - "Content Marketing Strategy: How To Create Killer Headlines for your startup" 20.12.2013 - 26.12.2013 Gaia-VSM collects for you some of the most practical and thoughtful posts for entrepreneur and marketing professional in the Israeli arena in order to promote knowledge about new…
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