"My mind is always racing" – 3 valuable lessons from Justin Bieber
By Zahi Fish, February 2017
The worldwide 23 year old superstar might not be your cup of tea, but you have to admit, you would be surprised if I tell you that we all have something to learn from him. Won’t you? Other than music, it seems that Justin Bieber is a young business man. He holds shares in a dozen tech startups like Tinychat and Spotify, and leading his own brand in finding new investments for VC companies.
Here, I will give you some examples on how you can take a lesson from the Social Media king businessperson, and become more Customer Focused.
But first, why we chose Justin Bieber?
- His net worth estimated for $200 million.
- He was picked to be one of the most influential people on the internet, overtaking Stephen Spielberg and Taylor swift along the way.
- As of January 2017, he is the only artist to have four videos exceeding 1 billion views!
- The only artist to have notched five No. 1 albums before turning 19 years old
- The music icon has sold 8 million albums in the United States and over 15 million albums around the world.
For entrepreneurs it is essential to recognize the right market, understand the market need and speak in the language that our prospects and future customers will understand. From Bieber's story, it seems that he crack the code. So let's dive in.
- Know and understand your primary customers:
You cannot target everybody; we all understand that, it can be a waste of time and money, no matter what industry you're in. For example, if you are developing an app for Stock exchange follow-ups and data, it does not make sense to target all the cellphones consumers, and not even all the businessmen. It probably will not get you anything in return. Instead you should target the CFO's. Finding your matching-niche market is very important! Back to Bieber's story, his niche market and concentration based on the profitable teen female market.
After finding his market focus, he went further than just providing music. In releasing His 'Someday' perfume and a fragrance collection, it was The Best-Selling celebrity fragrance ever, breaking records with a $3 million worth being sold in the first three weeks.
- How should your product be defined:
Another aspect that Justin Bieber is dominating is the social media world. 77M likes on Facebook, 91.5M followers on Twitter, and more than 5.8 billion views on YouTube, he keeps on engaging with his audience, knowing perfectly 'how to' and 'what will' capture them. Using the slogan 'it will unlock a personal side of me' for his fragrance just nailed it.
These days, after setting himself at the top of the music industry, he listens to his followers and understand their need, just like "a new song gets old quickly, because fans can go on the internet and watch it so many times in a row; you have to be creative fast."
Bieber is now running with this new sound, and keep on taking the world in a storm. Collecting many more followers from different niches like tropical house and dance pop.
- Maintaining his growth by using collaborations with other category leaders:
Is there a better way to start at the top other than work with the ones who are already there? None other than Skrillex, the electronic music mastermind, produced Bieber's latest hits "Where Are U Now?" and another four songs from the album "Purpose." We meet it a lot in the music business, but it can be great opportunity for any new business. Working alongside an industry leader might be the biggest and quickest Launchpad for success. This works whether your business is local or on a global scale. Find your category influencers in the social media platforms, and reach out, introduce yourself, explain how both of you may benefit from the collaboration and initiate your breakthrough.
You may not like him or his music, but there are many things that we can learn from him. If it is about a mindset and determination or work ethics, building the right team, and loving what you do, but especially about putting your heart out there and believing in yourself.
"I think older people can appreciate my music because I really show my heart when I sing, and it's not corny. I think I can grow as an artist, and my fans will grow with me."