Tag Archives: Tech

Why Snapchat Is the New LinkedIn for Tech Startups

Why Snapchat Is the New LinkedIn for Tech Startups While Snapchat is by design a communication mobile app platform, it has also evolved into a social content platform. By Alex Moazed, May 2016 <Article Source> Snapchat's core interaction is simple; users take a picture or video and send that content to select individuals or broadcast that content…
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5 Questions to Ask Before Hiring a Digital Marketing Company

5 Questions to Ask Before Hiring a Digital Marketing Company By Dan Scalco, July 2016 <Article Source> In today’s tech-fueled world the majority of many businesses’ budgets are being allocated towards digital -- and for good reason. Digital marketing allows businesses of all sizes to hyper-target their audience, track important KPI’s and prove ROI. Regardless of…
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This CEO Runs a Billion-Dollar Company With No Offices or Email

This CEO Runs a Billion-Dollar Company With No Offices or Email The art of running a global company without the usual trappings of corporate life. By Glenn Leibowitz, May 2016,  <Article Source> Even if you aren't familiar with what WordPress is, or use it to publish content on the internet, there's a good chance you've visited a website…
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Why GM Is Willing to Pay $1 Billion for This Startup

Why GM Is Willing to Pay $1 Billion for This Startup That $1 billion figure, while not confirmed by GM, is a major nod to what a small team can do. By John Brandon, March 2016 <Article Source> This is big news in the startup world. GM is acquiring Cruise Automation, a San Francisco-based startup that is…
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How Two Brothers Turned a $300 Cooler Into a $450 Million Cult Brand

How Two Brothers Turned a $300 Cooler Into a $450 Million Cult Brand When two frustrated fishermen set out to reinvent the cooler, they didn't expect to upend an industry. By Bill Saporito, February 2016 <Article Source> Ryan Seiders handles a fishing rod like Harry Potter does a wand. We're floating down the Colorado River near Austin,…
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Meet the $250 Million Startup That Wants to End Customer Service Calls for Good

Meet the $250 Million Startup That Wants to End Customer Service Calls for Good LivePerson's Web chat lets companies reach out to their customers online. By Liz Welch, February 2015 <Article Source>   When Robert LoCascio started surfing the internet back in 1993, he thought, "This is awesome--but where are the people?" They were chatting in forums with…
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Star Wars: 10 Lessons for Small Business Owners

      Star Wars: 10 Lessons for Small Business Owners   Have a great idea, secure capital to pursue, devote enough resources to marketing, and expand internationally.   By Rohit Arora, December 2015     As expected, the new Star Wars film, Star Wars: Episode VII--The Force Awakens proved to be big business at the box office. While…
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